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以原賦效果探討沉沒成本及口碑溝通對消費者知覺價值之影響 = = The...

柯東阜

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以原賦效果探討沉沒成本及口碑溝通對消費者知覺價值之影響 = = The Study of Endowment Effect - Exploring the Relationship between Sunk Cost and Word-of-Mouth /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	以原賦效果探討沉沒成本及口碑溝通對消費者知覺價值之影響 = / 柯東阜撰
Reminder of title:	The Study of Endowment Effect - Exploring the Relationship between Sunk Cost and Word-of-Mouth /
remainder title:	The Study of Endowment Effect - Exploring the Relationship between Sunk Cost and Word-of-Mouth
Author:	柯東阜
other author:	陳筱華
Published:	[花蓮縣壽豐鄉 : 國立東華大學企業管理學系], : 民98[2009],
Description:	4,108面 : 圖,表 ; 30公分
Notes:	指導教授︰陳筱華
Subject:	近因效應 -
Online resource:	http://etd.lib.ndhu.edu.tw/ETD-db/ETD-search-c/view_etd?URN=etd-0729109-140513PDF全文

以原賦效果探討沉沒成本及口碑溝通對消費者知覺價值之影響 = = The Study of Endowment Effect - Exploring the Relationship between Sunk Cost and Word-of-Mouth /
柯東阜

以原賦效果探討沉沒成本及口碑溝通對消費者知覺價值之影響 = The Study of Endowment Effect - Exploring the Relationship between Sunk Cost and Word-of-Mouth / The Study of Endowment Effect - Exploring the Relationship between Sunk Cost and Word-of-Mouth柯東阜撰 - [花蓮縣壽豐鄉 : 國立東華大學企業管理學系], 民98[2009] - 4,108面 : 圖,表 ; 30公分

指導教授︰陳筱華

碩士論文--國立東華大學企業管理學系,2009

參考書目︰面77-80Subjects--Topical Terms:

2880046
近因效應

以原賦效果探討沉沒成本及口碑溝通對消費者知覺價值之影響 = = The Study of Endowment Effect - Exploring the Relationship between Sunk Cost and Word-of-Mouth /
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