Modern competitive analysis /
Oster, Sharon M.

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  • Modern competitive analysis /
  • Record Type: Language materials, printed : Monograph/item
    Title/Author: Modern competitive analysis // Sharon M. Oster.
    Author: Oster, Sharon M.
    Published: New York :Oxford University Press, : 1999.,
    Description: x, 434 p. :ill. ;25 cm.
    [NT 15003449]: Introduction and overview -- Efficient markets -- Industry analysis -- Understanding the impediments to entry -- Groups within industries -- Competing in global markets -- Competing for advantage -- Organizational goals: politics and power in the organization -- Organizational structure and strategic planning -- Corporate diversificatin -- Vertical linkages -- Mergers, acquisitions, and strategic alliances -- Understanding rivalry: game theory -- Product positioning and strategic marketing -- Competitive pricing -- Competitive research and development and innovation -- Regulatory issues in strategic planning -- The strategic planning process.
    Subject: Competition. -
    Online resource: http://www.loc.gov/catdir/enhancements/fy0605/98038221-d.html
    Online resource: http://www.loc.gov/catdir/enhancements/fy0605/98038221-t.html
    ISBN: 019511941X (alk. paper) :
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  • 1 records • Pages 1 •
 
W0063674 六樓西文書區HC-Z(6F Western Language Books) 01.外借(書)_YB 一般圖書 HD41 O85 1999 一般使用(Normal) On shelf 0
  • 1 records • Pages 1 •
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