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Marketing for hospitality and tourism /

~

Bowen, John T.

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Marketing for hospitality and tourism /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Marketing for hospitality and tourism // Philip Kotler, John T. Bowen, James C. Makens.
Author:	Kotler, Philip.
other author:	Bowen, John T.
Published:	Boston :Prentice Hall, : c2010.,
Description:	xxiii, 683 p. :ill. (chiefly col.) ;29 cm.
Subject:	Hospitality industry - Marketing. -
ISBN:	9780135045596

Marketing for hospitality and tourism /
Kotler, Philip.

Marketing for hospitality and tourism /Philip Kotler, John T. Bowen, James C. Makens. - 5th ed. - Boston :Prentice Hall,c2010. - xxiii, 683 p. :ill. (chiefly col.) ;29 cm.

Includes bibliographical references and index.

ISBN: 9780135045596

LCCN: 2009007221Subjects--Topical Terms:

700247
Hospitality industry
--Marketing.

LC Class. No.: TX911.3.M3 / K68 2010

Dewey Class. No.: 647.94

Marketing for hospitality and tourism /
LDR:00729cam 2200217 a 4500 001 798790
005 20090909094849.0
008 090224s2010 maua b 001 0 eng
010 $a 2009007221
020 $a 9780135045596
020 $a 0135045592 : $c US108.00
035 $a (OCoLC)ocn268788686
035 $a sl98w03050
040 $a DLC $c DLC $d BTCTA $d YDXCP $d C#P $d BWX $d DLC
050 0 0 $a TX911.3.M3 $b K68 2010
082 0 0 $a 647.94 $2 22
090 $a TX/911.3/.M3/.K68/2010//////W0134684
100 1 $a Kotler, Philip. $3 520689
245 1 0 $a Marketing for hospitality and tourism / $c Philip Kotler, John T. Bowen, James C. Makens.
250 $a 5th ed.
260 $a Boston : $c c2010. $b Prentice Hall,
300 $a xxiii, 683 p. : $b ill. (chiefly col.) ; $c 29 cm.
504 $a Includes bibliographical references and index.
650 0 $a Hospitality industry $x Marketing. $3 700247
650 0 $a Tourism $x Marketing. $3 543067
700 1 $a Bowen, John T. $3 810984
700 1 $a Makens, James C. $3 710500

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W0134684

六樓西文書區HC-Z(6F Western Language Books)

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TX911.3.M3 K68 2010

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