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Media strategies for marketing place...

Ketter, Eran.

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Media strategies for marketing places in crisis : = improving the image of cities, countries and tourist destinations /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Media strategies for marketing places in crisis :/ Eli Avraham and Eran Ketter.
Reminder of title:	improving the image of cities, countries and tourist destinations /
Author:	Avraham, Eli.
other author:	Ketter, Eran.
Published:	Amsterdam :Elsevier/Butterworth Heinemann, : c2008.,
Description:	xiv, 231 p., [10] p. of plates :ill. (some col.) ;26 cm.
Subject:	Tourism - Marketing. -
ISBN:	9780750684521 (pbk.) :

Media strategies for marketing places in crisis : = improving the image of cities, countries and tourist destinations /
Avraham, Eli.

Media strategies for marketing places in crisis :improving the image of cities, countries and tourist destinations /Eli Avraham and Eran Ketter. - 1st ed. - Amsterdam :Elsevier/Butterworth Heinemann,c2008. - xiv, 231 p., [10] p. of plates :ill. (some col.) ;26 cm.

Includes bibliographical references (p. [211]-224) and index.

ISBN: 9780750684521 (pbk.) :US52.95Subjects--Topical Terms:

543067
Tourism
--Marketing.

Media strategies for marketing places in crisis : = improving the image of cities, countries and tourist destinations /
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008 090908s2008 ne af b 001 0 eng d
020 $a 9780750684521 (pbk.) : $c US52.95
035 $a sl98w03052
090 $a G/155/.A1/.A963/2008//////W0134686
100 1 $a Avraham, Eli. $3 940719
245 1 0 $a Media strategies for marketing places in crisis : $b improving the image of cities, countries and tourist destinations / $c Eli Avraham and Eran Ketter.
250 $a 1st ed.
260 $a Amsterdam : $c c2008. $b Elsevier/Butterworth Heinemann,
300 $a xiv, 231 p., [10] p. of plates : $b ill. (some col.) ; $c 26 cm.
504 $a Includes bibliographical references (p. [211]-224) and index.
650 0 $a Tourism $x Marketing. $3 543067
650 0 $a Place marketing. $3 767704
650 0 $a Advertising media planning. $3 605923
700 1 $a Ketter, Eran. $3 940718