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Sport marketing across the spectrum ...

James, Jeffrey D.

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Sport marketing across the spectrum : = research from emerging, developing, and established scholars : selected papers from the Fourth Annual Conference of the Sport Marketing Association /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Sport marketing across the spectrum :/ Jeffrey D. James, editor.
其他題名:	research from emerging, developing, and established scholars : selected papers from the Fourth Annual Conference of the Sport Marketing Association /
其他作者:	James, Jeffrey D.
團體作者:	Sport Marketing Association.
出版者:	Morgantown, WV :Fitness Information Technology, : c2007.,
面頁冊數:	iv, 216 p. :ill. ;28 cm.
附註:	"...includes papers from the fourth conference held in November 2006 in Denver, Colorado..."--Introd.
標題:	Sports - Congresses. - Marketing -
ISBN:	9781885693808 (pbk.) :

Sport marketing across the spectrum : = research from emerging, developing, and established scholars : selected papers from the Fourth Annual Conference of the Sport Marketing Association /
Sport Marketing Association.Conference2006 ;

Sport marketing across the spectrum :research from emerging, developing, and established scholars : selected papers from the Fourth Annual Conference of the Sport Marketing Association /Jeffrey D. James, editor. - Morgantown, WV :Fitness Information Technology,c2007. - iv, 216 p. :ill. ;28 cm.

"...includes papers from the fourth conference held in November 2006 in Denver, Colorado..."--Introd.

Includes bibliographical references.

ISBN: 9781885693808 (pbk.) :US39.00

LCCN: 2007931799Subjects--Topical Terms:

940583
Sports
--Marketing--Congresses.

LC Class. No.: GV716 / .S6352 2006

Sport marketing across the spectrum : = research from emerging, developing, and established scholars : selected papers from the Fourth Annual Conference of the Sport Marketing Association /
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300 $a iv, 216 p. : $b ill. ; $c 28 cm.
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700 1 $a James, Jeffrey D. $q (Jeffrey Dalton) $3 940669
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