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Personality not included : = why companies lose their authenticity--and how great brands get it back /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Personality not included :/ Rohit Bhargava ; [foreword by Guy Kawasaki].
Reminder of title:	why companies lose their authenticity--and how great brands get it back /
Author:	Bhargava, Rohit.
Published:	New York :McGraw-Hill, : c2008.,
Description:	xiv, 300 p. :ill. ;22 cm.
Subject:	Branding (Marketing) -
Online resource:	http://www.loc.gov/catdir/enhancements/fy0814/2008008582-b.html
Online resource:	http://www.loc.gov/catdir/enhancements/fy0814/2008008582-d.html
ISBN:	9780071545211

Personality not included : = why companies lose their authenticity--and how great brands get it back /
Bhargava, Rohit.

Personality not included :why companies lose their authenticity--and how great brands get it back /Rohit Bhargava ; [foreword by Guy Kawasaki]. - New York :McGraw-Hill,c2008. - xiv, 300 p. :ill. ;22 cm.

Includes bibliographical references and index.

ISBN: 9780071545211

LCCN: 2008008582Subjects--Topical Terms:

625366
Branding (Marketing)

LC Class. No.: HF5415.1255 / .B47 2008

Dewey Class. No.: 658.8/27

Personality not included : = why companies lose their authenticity--and how great brands get it back /
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020 $a 0071545212 : $c US22.95
035 $a (OCoLC)ocn213080149
035 $a (OCoLC)213080149 $z (OCoLC)166390338
035 $a ib98w01243
040 $a DLC $c DLC $d DLC
050 0 0 $a HF5415.1255 $b .B47 2008
082 0 0 $a 658.8/27 $2 22
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100 1 $a Bhargava, Rohit. $3 935682
245 1 0 $a Personality not included : $b why companies lose their authenticity--and how great brands get it back / $c Rohit Bhargava ; [foreword by Guy Kawasaki].
260 $a New York : $c c2008. $b McGraw-Hill,
300 $a xiv, 300 p. : $b ill. ; $c 22 cm.
504 $a Includes bibliographical references and index.
650 0 $a Branding (Marketing) $3 625366
650 0 $a Authenticity (Philosophy) $3 526895
856 4 2 $3 Contributor biographical information $u http://www.loc.gov/catdir/enhancements/fy0814/2008008582-b.html
856 4 2 $3 Publisher description $u http://www.loc.gov/catdir/enhancements/fy0814/2008008582-d.html