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Power brands : = measuring, making a...

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Perrey, Jesko.

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Power brands : = measuring, making and managing brand success /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Power brands :/ Hajo Riesenbeck and Jesko Perrey.
Reminder of title:	measuring, making and managing brand success /
Author:	Riesenbeck, Hajo.
other author:	Perrey, Jesko.
Published:	Weinheim :Wiley-VCH, : c2009.,
Description:	xviii, 348 p. :col. ill., ports. ;25 cm.
Subject:	Brand name products. -
ISBN:	9783527503902 :

Power brands : = measuring, making and managing brand success /
Riesenbeck, Hajo.

Power brands :measuring, making and managing brand success /Hajo Riesenbeck and Jesko Perrey. - 2nd rev. and enhanced ed. - Weinheim :Wiley-VCH,c2009. - xviii, 348 p. :col. ill., ports. ;25 cm.

Includes bibliographical references (p. 339-342).

ISBN: 9783527503902 :US65.00Subjects--Topical Terms:

581855
Brand name products.

Power brands : = measuring, making and managing brand success /
LDR:00571nam 2200157 a 4500 001 794371
005 20090803110705.0
008 090731s2009 gw ac b 000 0 eng d
020 $a 9783527503902 : $c US65.00
035 $a ib98w01250
041 1 $a eng $h ger
090 $a HD/69/.B7/.R561/2009//////W0134391
100 1 $a Riesenbeck, Hajo. $3 935671
245 1 0 $a Power brands : $b measuring, making and managing brand success / $c Hajo Riesenbeck and Jesko Perrey.
250 $a 2nd rev. and enhanced ed.
260 $a Weinheim : $c c2009. $b Wiley-VCH,
300 $a xviii, 348 p. : $b col. ill., ports. ; $c 25 cm.
504 $a Includes bibliographical references (p. 339-342).
650 0 $a Brand name products. $3 581855
700 1 $a Perrey, Jesko. $3 935670

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W0134391

六樓西文書區HC-Z(6F Western Language Books)

01.外借(書)_YB

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HD69.B7 R561 2009

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1 records • Pages 1 •
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