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The four pillars of profit-driven marketing : = how to maximize creativity, accountability, and ROI /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	The four pillars of profit-driven marketing :/ Leslie H. Moeller and Edward C. Landry ; with Theodore Kinni.
Reminder of title:	how to maximize creativity, accountability, and ROI /
Author:	Moeller, Leslie H.,
other author:	Landry, Edward C.,
Published:	New York :McGraw-Hill, : c2009.,
Description:	vii, 232 p. :ill. ;24 cm.
Subject:	Marketing - Management. -
ISBN:	0071615059 :

The four pillars of profit-driven marketing : = how to maximize creativity, accountability, and ROI /
Moeller, Leslie H.,1961-

The four pillars of profit-driven marketing :how to maximize creativity, accountability, and ROI /Leslie H. Moeller and Edward C. Landry ; with Theodore Kinni. - New York :McGraw-Hill,c2009. - vii, 232 p. :ill. ;24 cm.

Includes bibliographical references (p. 214-219) and index.

ISBN: 0071615059 :US34.95

LCCN: 2008031080Subjects--Topical Terms:

559161
Marketing
--Management.

LC Class. No.: HF5415.13 / .M59 2009

Dewey Class. No.: 658.8

The four pillars of profit-driven marketing : = how to maximize creativity, accountability, and ROI /
LDR:00824cam 2200217 a 4500 001 794359
005 20090803110534.0
008 090903s2009 nyua b 001 0 eng
010 $a 2008031080
020 $a 0071615059 : $c US34.95
020 $a 9780071615051
035 $a (OCoLC)ocn233549602
035 $a (OCoLC)233549602
035 $a ib98w01264
040 $a DLC $c DLC $d BTCTA $d BAKER $d YDXCP $d C#P $d BWX $d IXA $d VP@ $d DLC
050 0 0 $a HF5415.13 $b .M59 2009
082 0 0 $a 658.8 $2 22
090 $a HF/5415.13/.M59/2009//////W0134405
100 1 $a Moeller, Leslie H., $d 1961- $3 935658
245 1 4 $a The four pillars of profit-driven marketing : $b how to maximize creativity, accountability, and ROI / $c Leslie H. Moeller and Edward C. Landry ; with Theodore Kinni.
260 $a New York : $c c2009. $b McGraw-Hill,
300 $a vii, 232 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references (p. 214-219) and index.
650 0 $a Marketing $x Management. $3 559161
650 0 $a Communication in marketing. $3 584906
650 0 $a Rate of return. $3 656655
650 0 $a Profit. $3 582632
700 1 $a Landry, Edward C., $d 1965- $3 935656
700 1 $a Kinni, Theodore B., $d 1956- $3 935657