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Marketing metaphoria : = what deep metaphors reveal about the minds of consumers /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Marketing metaphoria :/ Gerald Zaltman, Lindsay H. Zaltman.
Reminder of title:	what deep metaphors reveal about the minds of consumers /
Author:	Zaltman, Gerald.
other author:	Zaltman, Lindsay H.
Published:	Boston, Mass. :Harvard Business School Press, : c2008.,
Description:	xxi, 230 p., [8] p. of plates :ill. (chiefly col.) ;24 cm.
Subject:	Consumer behavior. -
ISBN:	9781422121153 :

Marketing metaphoria : = what deep metaphors reveal about the minds of consumers /
Zaltman, Gerald.

Marketing metaphoria :what deep metaphors reveal about the minds of consumers /Gerald Zaltman, Lindsay H. Zaltman. - Boston, Mass. :Harvard Business School Press,c2008. - xxi, 230 p., [8] p. of plates :ill. (chiefly col.) ;24 cm.

Includes bibliographical references (p. 209-219) and index.

ISBN: 9781422121153 :US29.95

LCCN: 2007040116Subjects--Topical Terms:

535816
Consumer behavior.

LC Class. No.: HF5415.32 / .Z353 2008

Dewey Class. No.: 658.8/342

Marketing metaphoria : = what deep metaphors reveal about the minds of consumers /
LDR:00686cam 2200181 a 4500 001 794228
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008 090903s2008 mauaf b 001 0 eng
010 $a 2007040116
020 $a 9781422121153 : $c US29.95
035 $a ib98w01188
040 $a DLC $c DLC $d DLC
050 0 0 $a HF5415.32 $b .Z353 2008
082 0 0 $a 658.8/342 $2 22
090 $a HF/5415.32/.Z353/2008//////W0134328
100 1 $a Zaltman, Gerald. $3 779324
245 1 0 $a Marketing metaphoria : $b what deep metaphors reveal about the minds of consumers / $c Gerald Zaltman, Lindsay H. Zaltman.
260 $a Boston, Mass. : $c c2008. $b Harvard Business School Press,
300 $a xxi, 230 p., [8] p. of plates : $b ill. (chiefly col.) ; $c 24 cm.
504 $a Includes bibliographical references (p. 209-219) and index.
650 0 $a Consumer behavior. $3 535816
650 0 $a Metaphor. $3 517074
700 1 $a Zaltman, Lindsay H. $3 935491