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Marketing metaphoria : = what deep metaphors reveal about the minds of consumers /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Marketing metaphoria :/ Gerald Zaltman, Lindsay H. Zaltman.
其他題名:	what deep metaphors reveal about the minds of consumers /
作者:	Zaltman, Gerald.
其他作者:	Zaltman, Lindsay H.
出版者:	Boston, Mass. :Harvard Business School Press, : c2008.,
面頁冊數:	xxi, 230 p., [8] p. of plates :ill. (chiefly col.) ;24 cm.
標題:	Consumer behavior. -
ISBN:	9781422121153 :

Marketing metaphoria : = what deep metaphors reveal about the minds of consumers /
Zaltman, Gerald.

Marketing metaphoria :what deep metaphors reveal about the minds of consumers /Gerald Zaltman, Lindsay H. Zaltman. - Boston, Mass. :Harvard Business School Press,c2008. - xxi, 230 p., [8] p. of plates :ill. (chiefly col.) ;24 cm.

Includes bibliographical references (p. 209-219) and index.

ISBN: 9781422121153 :US29.95

LCCN: 2007040116Subjects--Topical Terms:

535816
Consumer behavior.

LC Class. No.: HF5415.32 / .Z353 2008

Dewey Class. No.: 658.8/342

Marketing metaphoria : = what deep metaphors reveal about the minds of consumers /
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