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Marketing planning by design : = sys...

Strauss, Ralf E.

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Marketing planning by design : = systematic planning for successful marketing strategy /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Marketing planning by design :/ Ralf E. Strauss.
其他題名:	systematic planning for successful marketing strategy /
作者:	Strauss, Ralf E.
出版者:	Chichester, England :Wiley, : c2008.,
面頁冊數:	xviii, 350 p. :ill. ;25 cm.
標題:	Marketing - Management. -
電子資源:	http://www.loc.gov/catdir/enhancements/fy0902/2008046995-t.html
電子資源:	http://www.loc.gov/catdir/enhancements/fy0902/2008046995-b.html
電子資源:	http://www.loc.gov/catdir/enhancements/fy0902/2008046995-d.html
ISBN:	0470721677

Marketing planning by design : = systematic planning for successful marketing strategy /
Strauss, Ralf E.

Marketing planning by design :systematic planning for successful marketing strategy /Ralf E. Strauss. - Chichester, England :Wiley,c2008. - xviii, 350 p. :ill. ;25 cm.

Includes bibliographical references (p. [303]-328) and index.

ISBN: 0470721677

LCCN: 2008046995Subjects--Topical Terms:

559161
Marketing
--Management.

LC Class. No.: HF5415.13 / .S8789 2008

Dewey Class. No.: 658.8/02

Marketing planning by design : = systematic planning for successful marketing strategy /
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