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Advertising media planning : = a bra...

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Jugenheimer, Donald W.

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Advertising media planning : = a brand management approach /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Advertising media planning :/ Larry D. Kelley and Donald W. Jugenheimer.
Reminder of title:	a brand management approach /
Author:	Kelley, Larry D.,
other author:	Jugenheimer, Donald W.
Published:	Armonk, N.Y. :M.E. Sharpe, : c2008.,
Description:	viii, 188 p. :ill. ;23 cm.
Notes:	Includes index.
Subject:	Advertising media planning. -
Online resource:	http://www.loc.gov/catdir/toc/ecip0719/2007022346.html
ISBN:	9780765620323

Advertising media planning : = a brand management approach /
Kelley, Larry D.,1955-

Advertising media planning :a brand management approach /Larry D. Kelley and Donald W. Jugenheimer. - 2nd ed. - Armonk, N.Y. :M.E. Sharpe,c2008. - viii, 188 p. :ill. ;23 cm.

Includes index.

ISBN: 9780765620323

LCCN: 2007022346Subjects--Topical Terms:

605923
Advertising media planning.

LC Class. No.: HF5826.5 / .K45 2008

Dewey Class. No.: 659.1/11

Advertising media planning : = a brand management approach /
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008 070530s2008 nyua 001 0 eng
010 $a 2007022346
020 $a 9780765620323
020 $a 0765620324
020 $a 0765620332 (pbk.)
020 $a 9780765620330 (pbk.) : $c US39.95
035 $a (OCoLC)ocn137325202
035 $a (OCoLC)137325202
035 $a ib98w01004
040 $a DLC $c DLC $d BAKER $d BTCTA $d YDXCP $d C#P $d BWX $d DLC
050 0 0 $a HF5826.5 $b .K45 2008
082 0 0 $a 659.1/11 $2 22
090 $a HF/5826.5/.K45/2008//////W0134138
100 1 $a Kelley, Larry D., $d 1955- $3 605922
245 1 0 $a Advertising media planning : $b a brand management approach / $c Larry D. Kelley and Donald W. Jugenheimer.
250 $a 2nd ed.
260 $a Armonk, N.Y. : $c c2008. $b M.E. Sharpe,
300 $a viii, 188 p. : $b ill. ; $c 23 cm.
500 $a Includes index.
650 0 $a Advertising media planning. $3 605923
650 0 $a Brand name products. $3 581855
650 0 $a Marketing. $3 536353
700 1 $a Jugenheimer, Donald W. $3 605921
856 4 1 $3 Table of contents only $u http://www.loc.gov/catdir/toc/ecip0719/2007022346.html

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W0134138

六樓西文書區HC-Z(6F Western Language Books)

01.外借(書)_YB

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HF5826.5 K45 2008

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1 records • Pages 1 •
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