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Analysis for marketing planning /

~

Winer, Russell S.

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Analysis for marketing planning /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Analysis for marketing planning // Donald R. Lehmann, Russell S. Winer.
作者:	Lehmann, Donald R.
其他作者:	Winer, Russell S.
出版者:	Boston :McGraw-Hill Irwin, : c2008.,
面頁冊數:	xii, 299 p. :ill. ;24 cm.
標題:	Marketing - Management. - United States -
電子資源:	http://www.loc.gov/catdir/enhancements/fy0803/2007040349-d.html
電子資源:	http://www.loc.gov/catdir/enhancements/fy0803/2007040349-t.html
ISBN:	9780073529844 (pbk.)

Analysis for marketing planning /
Lehmann, Donald R.

Analysis for marketing planning /Donald R. Lehmann, Russell S. Winer. - 7th ed. - Boston :McGraw-Hill Irwin,c2008. - xii, 299 p. :ill. ;24 cm.

Includes bibliographical references and index.

ISBN: 9780073529844 (pbk.)

LCCN: 2007040349Subjects--Topical Terms:

693468
Marketing
--Management.--United States

LC Class. No.: HF5415.13 / .L395 2008

Dewey Class. No.: 658.8/02

Analysis for marketing planning /
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020 $a 0073529842 (pbk.) : $c US88.25
035 $a (OCoLC)ocn173509457
035 $a (OCoLC)173509457 $z (OCoLC)156810217
035 $a ib98w01006
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090 $a HF/5415.13/.L395/2008//////W0134140
100 1 $a Lehmann, Donald R. $3 693467
245 1 0 $a Analysis for marketing planning / $c Donald R. Lehmann, Russell S. Winer.
250 $a 7th ed.
260 $a Boston : $c c2008. $b McGraw-Hill Irwin,
300 $a xii, 299 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references and index.
650 0 $a Marketing $z United States $x Management. $3 693468
700 1 $a Winer, Russell S. $3 693466
856 4 2 $3 Publisher description $u http://www.loc.gov/catdir/enhancements/fy0803/2007040349-d.html
856 4 1 $3 Table of contents only $u http://www.loc.gov/catdir/enhancements/fy0803/2007040349-t.html

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