紀錄類型: |
書目-語言資料,印刷品
: Monograph/item
|
正題名/作者: |
Marketing management // Russell S. Winer. |
作者: |
Winer, Russell S. |
出版者: |
Upper Saddle River, N.J. :Pearson Prentice Hall, : c2007., |
面頁冊數: |
xxix, 500 p. :col. ill. ;29 cm. |
內容註: |
Marketing philosophy and strategy -- Marketing and the job of the marketing manager -- A strategic marketing framework -- Analysis for marketing decisions -- Marketing research -- Analyzing consumer behavior -- Organizational buying behavior -- Market structure and competitor analysis -- Marketing decision making -- Product decisions -- New product development -- Pricing -- Communications and advertising strategy -- Sales promotion -- Channels of distribution -- Direct channels of distribution: personal selling and direct marketing -- Customer relationship management -- Special topic: strategies for service markets. |
標題: |
Marketing - Management. - |
電子資源: |
http://www.loc.gov/catdir/toc/ecip068/2006004951.htmlhttp://www.loc.gov/catdir/toc/ecip068/2006004951.html |
ISBN: |
0131963341 |