Marketing management /
Winer, Russell S.

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  • Marketing management /
  • 紀錄類型: 書目-語言資料,印刷品 : Monograph/item
    正題名/作者: Marketing management // Russell S. Winer.
    作者: Winer, Russell S.
    出版者: Upper Saddle River, N.J. :Pearson Prentice Hall, : c2007.,
    面頁冊數: xxix, 500 p. :col. ill. ;29 cm.
    內容註: Marketing philosophy and strategy -- Marketing and the job of the marketing manager -- A strategic marketing framework -- Analysis for marketing decisions -- Marketing research -- Analyzing consumer behavior -- Organizational buying behavior -- Market structure and competitor analysis -- Marketing decision making -- Product decisions -- New product development -- Pricing -- Communications and advertising strategy -- Sales promotion -- Channels of distribution -- Direct channels of distribution: personal selling and direct marketing -- Customer relationship management -- Special topic: strategies for service markets.
    標題: Marketing - Management. -
    電子資源: http://www.loc.gov/catdir/toc/ecip068/2006004951.htmlhttp://www.loc.gov/catdir/toc/ecip068/2006004951.html
    ISBN: 0131963341
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GW0004715 六樓西文書區HC-Z(6F Western Language Books) 01.外借(書)_YB 一般圖書 HF5415.13 W5476 2007 一般使用(Normal) 在架 0
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