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Marketing management /

Winer, Russell S.

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Marketing management /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Marketing management // Russell S. Winer.
Author:	Winer, Russell S.
Published:	Upper Saddle River, N.J. :Pearson Prentice Hall, : c2007.,
Description:	xxix, 500 p. :col. ill. ;29 cm.
[NT 15003449]:	Marketing philosophy and strategy -- Marketing and the job of the marketing manager -- A strategic marketing framework -- Analysis for marketing decisions -- Marketing research -- Analyzing consumer behavior -- Organizational buying behavior -- Market structure and competitor analysis -- Marketing decision making -- Product decisions -- New product development -- Pricing -- Communications and advertising strategy -- Sales promotion -- Channels of distribution -- Direct channels of distribution: personal selling and direct marketing -- Customer relationship management -- Special topic: strategies for service markets.
Subject:	Marketing - Management. -
Online resource:	http://www.loc.gov/catdir/toc/ecip068/2006004951.htmlhttp://www.loc.gov/catdir/toc/ecip068/2006004951.html
ISBN:	0131963341

Marketing management /
Winer, Russell S.

Marketing management /Russell S. Winer. - 3rd ed. - Upper Saddle River, N.J. :Pearson Prentice Hall,c2007. - xxix, 500 p. :col. ill. ;29 cm.

Includes bibliographical references (p. 447-466) and indexes.

Marketing philosophy and strategy -- Marketing and the job of the marketing manager -- A strategic marketing framework -- Analysis for marketing decisions -- Marketing research -- Analyzing consumer behavior -- Organizational buying behavior -- Market structure and competitor analysis -- Marketing decision making -- Product decisions -- New product development -- Pricing -- Communications and advertising strategy -- Sales promotion -- Channels of distribution -- Direct channels of distribution: personal selling and direct marketing -- Customer relationship management -- Special topic: strategies for service markets.

ISBN: 0131963341

LCCN: 2006004951Subjects--Topical Terms:

559161
Marketing
--Management.

LC Class. No.: HF5415.13 / .W5476 2007

Dewey Class. No.: 658.8

Marketing management /
LDR:01591cam a2200289 a 45 001 785997
003 OCoLC
005 20090615
008 090615s2007 njua b 001 0 eng
010 $a 2006004951
020 $a 0131963341
020 $a 0132296314 (pbk. : international ed.)
020 $a 9780131963344
020 $a 9780132296311 (pbk. : international ed.)
035 $a (OCoLC)63808138
035 $a 林穎青97
040 $a DLC $c DLC $d BAKER $d C#P $d UKM $d BTCTA $d YDXCP $d NDHUL
042 $a pcc
049 $a NDHA
050 0 0 $a HF5415.13 $b .W5476 2007
082 0 0 $a 658.8 $2 22
100 $a Winer, Russell S. $3 693466
245 1 0 $a Marketing management / $c Russell S. Winer.
250 $a 3rd ed.
260 $a Upper Saddle River, N.J. : $c c2007. $b Pearson Prentice Hall,
300 $a xxix, 500 p. : $b col. ill. ; $c 29 cm.
504 $a Includes bibliographical references (p. 447-466) and indexes.
505 0 $a Marketing philosophy and strategy -- Marketing and the job of the marketing manager -- A strategic marketing framework -- Analysis for marketing decisions -- Marketing research -- Analyzing consumer behavior -- Organizational buying behavior -- Market structure and competitor analysis -- Marketing decision making -- Product decisions -- New product development -- Pricing -- Communications and advertising strategy -- Sales promotion -- Channels of distribution -- Direct channels of distribution: personal selling and direct marketing -- Customer relationship management -- Special topic: strategies for service markets.
650 $a Marketing $x Management. $3 559161
856 4 1 $3 Table of contents $u http://www.loc.gov/catdir/toc/ecip068/2006004951.html $z http://www.loc.gov/catdir/toc/ecip068/2006004951.html