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Marketing research for non-profit, c...

Kolb, Bonita M.

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Marketing research for non-profit, community and creative organizations : = how to improve your product, find customers and effectively promote your message /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Marketing research for non-profit, community and creative organizations :/ Bonita Kolb.
Reminder of title:	how to improve your product, find customers and effectively promote your message /
Author:	Kolb, Bonita M.
Published:	Amsterdam :Elsevier/Butterworth-Heinemann, : c2008.,
Description:	x, 276 p. :ill. ;25 cm.
Subject:	Marketing research. -
ISBN:	9780750687607 (pbk.) :

Marketing research for non-profit, community and creative organizations : = how to improve your product, find customers and effectively promote your message /
Kolb, Bonita M.

Marketing research for non-profit, community and creative organizations :how to improve your product, find customers and effectively promote your message /Bonita Kolb. - 1st ed. - Amsterdam :Elsevier/Butterworth-Heinemann,c2008. - x, 276 p. :ill. ;25 cm.

Includes bibliographical references and index.

ISBN: 9780750687607 (pbk.) :US44.95Subjects--Topical Terms:

532352
Marketing research.

Marketing research for non-profit, community and creative organizations : = how to improve your product, find customers and effectively promote your message /
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100 $a Kolb, Bonita M. $3 784276
245 1 0 $a Marketing research for non-profit, community and creative organizations : $b how to improve your product, find customers and effectively promote your message / $c Bonita Kolb.
250 $a 1st ed.
260 $a Amsterdam : $c c2008. $b Elsevier/Butterworth-Heinemann,
300 $a x, 276 p. : $b ill. ; $c 25 cm.
504 $a Includes bibliographical references and index.
650 $a Marketing research. $3 532352
650 $a Nonprofit organizations $x Marketing. $3 682726
650 $a Nonprofit organizations $x Research $x Methodology. $3 930336