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Consumer behavior and marketing stra...

~

Olson, Jerry C. (1944-)

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Consumer behavior and marketing strategy /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Consumer behavior and marketing strategy // J. Paul Peter, Jerry C. Olson.
其他題名:	Consumer behavior & marketing strategy
作者:	Peter, J. Paul.
其他作者:	Olson, Jerry C.
出版者:	Boston :McGraw-Hill/Irwin, : c2008.,
面頁冊數:	xix, 555 p. :ill., map ;27 cm.
標題:	Consumer behavior. -
電子資源:	http://www.loc.gov/catdir/enhancements/fy0702/2006032470-t.htmlhttp://www.loc.gov/catdir/enhancements/fy0702/2006032470-t.html
電子資源:	http://www.loc.gov/catdir/enhancements/fy0735/2006032470-b.htmlhttp://www.loc.gov/catdir/enhancements/fy0735/2006032470-b.html
電子資源:	http://www.loc.gov/catdir/enhancements/fy0702/2006032470-d.htmlhttp://www.loc.gov/catdir/enhancements/fy0702/2006032470-d.html
ISBN:	0073529850 (alk. paper) :

Consumer behavior and marketing strategy /
Peter, J. Paul.

Consumer behavior and marketing strategy /Consumer behavior & marketing strategyJ. Paul Peter, Jerry C. Olson. - 8th ed. - Boston :McGraw-Hill/Irwin,c2008. - xix, 555 p. :ill., map ;27 cm.

Includes bibliographical references (p. 499-528) and indexes.

ISBN: 0073529850 (alk. paper) :NT5531.00

LCCN: 2006032470Subjects--Topical Terms:

535816
Consumer behavior.

LC Class. No.: HF5415.3 / .P468 2008

Dewey Class. No.: 658.8/342

Consumer behavior and marketing strategy /
LDR:01258cam a2200265 a 45 001 784705
003 DLC
005 20090320
008 090320s2008 mauab b 001 0 eng
010 $a 2006032470
020 $a 0073529850 (alk. paper) : $c NT5531.00
020 $a 9780073529851
035 $a (OCoLC)ocm71812831
035 $a BM98KB0001
040 $a DLC $c DLC $d BAKER $d C#P $d BTCTA $d DLC
050 0 0 $a HF5415.3 $b .P468 2008
082 0 0 $a 658.8/342 $2 22
100 $a Peter, J. Paul. $3 516769
245 1 0 $a Consumer behavior and marketing strategy / $c J. Paul Peter, Jerry C. Olson.
246 1 4 $a Consumer behavior & marketing strategy
250 $a 8th ed.
260 $a Boston : $c c2008. $b McGraw-Hill/Irwin,
300 $a xix, 555 p. : $b ill., map ; $c 27 cm.
504 $a Includes bibliographical references (p. 499-528) and indexes.
650 $a Consumer behavior. $3 535816
650 $a Marketing. $3 536353
700 $a Olson, Jerry C. $q (Jerry Corrie), $d 1944- $3 648683
856 4 1 $3 Table of contents only $u http://www.loc.gov/catdir/enhancements/fy0702/2006032470-t.html $z http://www.loc.gov/catdir/enhancements/fy0702/2006032470-t.html
856 4 2 $3 Contributor biographical information $u http://www.loc.gov/catdir/enhancements/fy0735/2006032470-b.html $z http://www.loc.gov/catdir/enhancements/fy0735/2006032470-b.html
856 4 2 $3 Publisher description $u http://www.loc.gov/catdir/enhancements/fy0702/2006032470-d.html $z http://www.loc.gov/catdir/enhancements/fy0702/2006032470-d.html

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六樓西文書區HC-Z(6F Western Language Books)

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