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Enterprise one to one : = tools for competing in the interactive age /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Enterprise one to one :/ Don Peppers and Martha Rogers.
Reminder of title:	tools for competing in the interactive age /
Author:	Peppers, Don.
other author:	Rogers, Martha,
Published:	New York :Currency Doubleday, : c1997.,
Description:	xxv, 436 p. :ill. ;19 cm.
Notes:	1st Currency pbk. ed. 1999.
Subject:	Customer relations. -
Online resource:	http://www.loc.gov/catdir/samples/random042/96018618.htmlhttp://www.loc.gov/catdir/samples/random042/96018618.html
Online resource:	http://www.loc.gov/catdir/bios/random057/96018618.htmlhttp://www.loc.gov/catdir/bios/random057/96018618.html
Online resource:	http://www.loc.gov/catdir/description/random046/96018618.htmlhttp://www.loc.gov/catdir/description/random046/96018618.html
ISBN:	0385482051

Enterprise one to one : = tools for competing in the interactive age /
Peppers, Don.

Enterprise one to one :tools for competing in the interactive age /Don Peppers and Martha Rogers. - 1st ed. - New York :Currency Doubleday,c1997. - xxv, 436 p. :ill. ;19 cm.

1st Currency pbk. ed. 1999.

Includes bibliographical references (p. [392]-414) and index.

ISBN: 0385482051

LCCN: 96018618Subjects--Topical Terms:

578582
Customer relations.

LC Class. No.: HF5415.127 / .P465 1997

Dewey Class. No.: 658.8

Enterprise one to one : = tools for competing in the interactive age /
LDR:01271cam a2200277 a 45 001 784648
005 20090320
008 090317s1997 nyua b 001 0 eng
010 $a 96018618
020 $a 0385482051
020 $a 038548755X (pbk.) : $c US17.50
020 $a 9780385482059
020 $a 9780385487559 (pbk.)
035 $a (OCoLC)35068104
035 $a BM98TC01113
040 $a DLC $c DLC $d NLGGC $d YDXCP $d BTCTA $d OCLCG $d NDHU
050 0 0 $a HF5415.127 $b .P465 1997
082 0 0 $a 658.8 $2 20
100 $a Peppers, Don. $3 742940
245 1 0 $a Enterprise one to one : $b tools for competing in the interactive age / $c Don Peppers and Martha Rogers.
250 $a 1st ed.
260 $a New York : $c c1997. $b Currency Doubleday,
300 $a xxv, 436 p. : $b ill. ; $c 19 cm.
500 $a 1st Currency pbk. ed. 1999.
504 $a Includes bibliographical references (p. [392]-414) and index.
650 $a Customer relations. $3 578582
650 $a Market segmentation. $2 lcstt $3 591840
650 $a Relationship marketing. $3 548872
650 $a Technological innovations. $3 544774
700 $a Rogers, Martha, $c Ph.D. $3 742939
856 4 1 $3 Sample text $u http://www.loc.gov/catdir/samples/random042/96018618.html $z http://www.loc.gov/catdir/samples/random042/96018618.html
856 4 2 $3 Contributor biographical information $u http://www.loc.gov/catdir/bios/random057/96018618.html $z http://www.loc.gov/catdir/bios/random057/96018618.html
856 4 2 $3 Publisher description $u http://www.loc.gov/catdir/description/random046/96018618.html $z http://www.loc.gov/catdir/description/random046/96018618.html