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Becoming a category of one : = how e...

Calloway, Joe.

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Becoming a category of one : = how extraordinary companies transcend commodity and defy comparison /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Becoming a category of one :/ Joe Calloway.
Reminder of title:	how extraordinary companies transcend commodity and defy comparison /
Author:	Calloway, Joe.
Published:	Hoboken, N.J. :J. Wiley, : c2003.,
Description:	xiv, 223 p. ;24 cm.
Notes:	Includes index.
Subject:	Benchmarking (Management) -
ISBN:	0471274046 :

Becoming a category of one : = how extraordinary companies transcend commodity and defy comparison /
Calloway, Joe.

Becoming a category of one :how extraordinary companies transcend commodity and defy comparison /Joe Calloway. - Hoboken, N.J. :J. Wiley,c2003. - xiv, 223 p. ;24 cm.

Includes index.

ISBN: 0471274046 :US29.95

LCCN: 2003002423Subjects--Topical Terms:

645972
Benchmarking (Management)

LC Class. No.: HD62.15 / .C34 2003

Dewey Class. No.: 658.4/013

Becoming a category of one : = how extraordinary companies transcend commodity and defy comparison /
LDR:00531cam a2200169 a 45 001 784640
005 20090305
008 090303s2003 nju b 001 0 eng
010 $a 2003002423
020 $a 0471274046 : $c US29.95
035 $a BM98TC01028
040 $a DLC $c DLC $d DLC
050 0 0 $a HD62.15 $b .C34 2003
082 0 0 $a 658.4/013 $2 21
100 $a Calloway, Joe. $3 774593
245 1 0 $a Becoming a category of one : $b how extraordinary companies transcend commodity and defy comparison / $c Joe Calloway.
260 $a Hoboken, N.J. : $c c2003. $b J. Wiley,
300 $a xiv, 223 p. ; $c 24 cm.
500 $a Includes index.
650 $a Benchmarking (Management) $3 645972
650 $a Brand name products. $3 581855
650 $a Corporate image. $3 523494