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Marketing strategy masterclass : = t...

Fifield, Paul.

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Marketing strategy masterclass : = the 100 questions you need to answer to create your own winning marketing strategy : including the new 'scorpio' model of market strategy /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Marketing strategy masterclass :/ Paul Fifield.
Reminder of title:	the 100 questions you need to answer to create your own winning marketing strategy : including the new 'scorpio' model of market strategy /
Author:	Fifield, Paul.
Published:	Amsterdam ;Elsevier Butterworth-Heinemann, : c2008.,
Description:	xxviii, 599 p. :ill. ;25 cm.
Notes:	Includes index.
Subject:	Marketing - Management. -
ISBN:	0750686316 (pbk.)

Marketing strategy masterclass : = the 100 questions you need to answer to create your own winning marketing strategy : including the new 'scorpio' model of market strategy /
Fifield, Paul.

Marketing strategy masterclass :the 100 questions you need to answer to create your own winning marketing strategy : including the new 'scorpio' model of market strategy /Paul Fifield. - 1st ed. - Amsterdam ;Elsevier Butterworth-Heinemann,c2008. - xxviii, 599 p. :ill. ;25 cm.

Includes index.

ISBN: 0750686316 (pbk.)Subjects--Topical Terms:

559161
Marketing
--Management.

LC Class. No.: HF5415 / .F463 2008

Marketing strategy masterclass : = the 100 questions you need to answer to create your own winning marketing strategy : including the new 'scorpio' model of market strategy /
LDR:00754cam a2200205 a 45 001 784611
003 OCoLC
005 20090303
008 090303s2008 ne a 001 0 eng
020 $a 0750686316 (pbk.)
020 $a 9780750686310 (pbk.) : $c US52.95
035 $a (OCoLC)174130286
035 $a BM98TC03029
040 $a UKM $c UKM $d BAKER $d BTCTA $d YDXCP $d OHX $d BWKUK $d BWK $d BWX $d NDHU
042 $a ukblcatcopy
050 4 $a HF5415 $b .F463 2008
100 $a Fifield, Paul. $3 927463
245 1 0 $a Marketing strategy masterclass : $b the 100 questions you need to answer to create your own winning marketing strategy : including the new 'scorpio' model of market strategy / $c Paul Fifield.
250 $a 1st ed.
260 $a Amsterdam ; $a London : $c c2008. $b Elsevier Butterworth-Heinemann,
300 $a xxviii, 599 p. : $b ill. ; $c 25 cm.
500 $a Includes index.
650 $a Marketing $x Management. $3 559161
650 $a Marketing $x Planning. $3 578728
650 $a Strategic planning. $3 528149