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Data mining and market intelligence ...

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Tavella, Domingo, (1948-)

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Data mining and market intelligence for optimal marketing returns /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Data mining and market intelligence for optimal marketing returns // Susan Chiu, Domingo Tavella.
Author:	Chiu, Susan.
other author:	Tavella, Domingo,
Published:	Amsterdam ;Butterworth-Heinemann/Elsevier, : c2008.,
Description:	xii, 280 p. :ill. ;24 cm.
Subject:	Data mining. -
ISBN:	0750682345

Data mining and market intelligence for optimal marketing returns /
Chiu, Susan.

Data mining and market intelligence for optimal marketing returns /Susan Chiu, Domingo Tavella. - Amsterdam ;Butterworth-Heinemann/Elsevier,c2008. - xii, 280 p. :ill. ;24 cm.

Includes bibliographical references and index.

ISBN: 0750682345Subjects--Topical Terms:

562972
Data mining.

LC Class. No.: HF5415.2 / .C485 2008

Data mining and market intelligence for optimal marketing returns /
LDR:00673pam a2200193 a 45 001 784602
003 OCoLC
005 20090303
008 090303s2008 ne a b 001 0 eng
020 $a 0750682345
020 $a 9780750682343 : $c US59.95
035 $a (OCoLC)213382598 $z (OCoLC)156811830
035 $a BM98TC03006
040 $a UKM $c UKM $d BAKER $d BTCTA $d YDXCP $d BWX $d CDX $d BWKUK $d BWK $d NDHU
042 $a ukblcatcopy
050 4 $a HF5415.2 $b .C485 2008
100 $a Chiu, Susan. $3 927450
245 1 0 $a Data mining and market intelligence for optimal marketing returns / $c Susan Chiu, Domingo Tavella.
260 $a Amsterdam ; $a London : $c c2008. $b Butterworth-Heinemann/Elsevier,
300 $a xii, 280 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references and index.
650 $a Data mining. $3 562972
650 $a Marketing research. $3 532352
700 $a Tavella, Domingo, $d 1948- $3 927378

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W0063291

六樓西文書區HC-Z(6F Western Language Books)

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HF5415.2 C485 2008

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