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Loyalty myths : = hyped strategies t...

Keiningham, Timothy L.

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Loyalty myths : = hyped strategies that will put you out of business-- and proven tactics that really work /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Loyalty myths :/ Timothy L. Keiningham [et al.].
Reminder of title:	hyped strategies that will put you out of business-- and proven tactics that really work /
other author:	Keiningham, Timothy L.
Published:	Hoboken, N.J. :John Wiley & Sons, : c2006.,
Description:	xvii, 254 p. :ill. ;24 cm.
Subject:	Customer loyalty. -
Online resource:	http://www.loc.gov/catdir/enhancements/fy0621/2005006850-t.htmlhttp://www.loc.gov/catdir/enhancements/fy0621/2005006850-t.html
Online resource:	http://www.loc.gov/catdir/enhancements/fy0621/2005006850-b.htmlhttp://www.loc.gov/catdir/enhancements/fy0621/2005006850-b.html
Online resource:	http://www.loc.gov/catdir/enhancements/fy0621/2005006850-d.htmlhttp://www.loc.gov/catdir/enhancements/fy0621/2005006850-d.html
ISBN:	0471743151 :

Loyalty myths : = hyped strategies that will put you out of business-- and proven tactics that really work /
Loyalty myths :hyped strategies that will put you out of business-- and proven tactics that really work /Timothy L. Keiningham [et al.]. - Hoboken, N.J. :John Wiley & Sons,c2006. - xvii, 254 p. :ill. ;24 cm.

Includes bibliographical references (p. 233-248) and index.

ISBN: 0471743151 :US24.95

LCCN: 2005006850Subjects--Topical Terms:

717777
Customer loyalty.

LC Class. No.: HF5415.525 / .L695 2006

Loyalty myths : = hyped strategies that will put you out of business-- and proven tactics that really work /
LDR:01241cam a2200241 a 45 001 784493
003 OCoLC
005 20090316
008 090227s2006 njua b 001 0 eng
010 $a 2005006850
020 $a 0471743151 : $c US24.95
020 $a 9780471743156
035 $a (OCoLC)58451820
035 $a BM98TC01243
040 $a DLC $c DLC $d BAKER $d C#P $d VP@ $d IXA $d BTCTA $d YDXCP $d NDHU
042 $a pcc
050 0 0 $a HF5415.525 $b .L695 2006
245 0 0 $a Loyalty myths : $b hyped strategies that will put you out of business-- and proven tactics that really work / $c Timothy L. Keiningham [et al.].
260 $a Hoboken, N.J. : $c c2006. $b John Wiley & Sons,
300 $a xvii, 254 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references (p. 233-248) and index.
650 $a Customer loyalty. $3 717777
700 $a Keiningham, Timothy L. $3 692772
856 4 1 $3 Table of contents only $u http://www.loc.gov/catdir/enhancements/fy0621/2005006850-t.html $z http://www.loc.gov/catdir/enhancements/fy0621/2005006850-t.html
856 4 2 $3 Contributor biographical information $u http://www.loc.gov/catdir/enhancements/fy0621/2005006850-b.html $z http://www.loc.gov/catdir/enhancements/fy0621/2005006850-b.html
856 4 2 $3 Publisher description $u http://www.loc.gov/catdir/enhancements/fy0621/2005006850-d.html $z http://www.loc.gov/catdir/enhancements/fy0621/2005006850-d.html