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The market research toolbox : = a co...

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McQuarrie, Edward F.

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The market research toolbox : = a concise guide for beginners /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	The market research toolbox :/ Edward F. McQuarrie.
Reminder of title:	a concise guide for beginners /
Author:	McQuarrie, Edward F.
Published:	Thousand, Oaks, Calif. :Sage Publications, : c2006.,
Description:	xvi, 205 p. ;23 cm.
Subject:	Marketing research - Methodology. -
Online resource:	http://www.loc.gov/catdir/toc/ecip059/2005006695.htmlhttp://www.loc.gov/catdir/toc/ecip059/2005006695.html
Online resource:	http://www.loc.gov/catdir/enhancements/fy0734/2005006695-b.htmlhttp://www.loc.gov/catdir/enhancements/fy0734/2005006695-b.html
Online resource:	http://www.loc.gov/catdir/enhancements/fy0658/2005006695-d.htmlhttp://www.loc.gov/catdir/enhancements/fy0658/2005006695-d.html
ISBN:	1412913187

The market research toolbox : = a concise guide for beginners /
McQuarrie, Edward F.

The market research toolbox :a concise guide for beginners /Edward F. McQuarrie. - 2nd ed. - Thousand, Oaks, Calif. :Sage Publications,c2006. - xvi, 205 p. ;23 cm.

Includes bibliographical references and index.

ISBN: 1412913187

LCCN: 2005006695Subjects--Topical Terms:

581293
Marketing research
--Methodology.

LC Class. No.: HF5415.2 / .M383 2006

The market research toolbox : = a concise guide for beginners /
LDR:01260cam a2200277 a 45 001 784480
003 OCoLC
005 20090305
008 090227s2006 cau b 001 0 eng
010 $a 2005006695
020 $a 1412913187
020 $a 1412913195 (pbk.) : $c UK31.99
020 $a 9781412913188
020 $a 9781412913195 (pbk.)
035 $a (OCoLC)58451771
035 $a BM98TC01259
040 $a DLC $c DLC $d YDX $d BAKER $d IBS $d CLE $d IXA $d IG# $d BTCTA $d YDXCP $d CRH $d NDHU
042 $a pcc
050 0 0 $a HF5415.2 $b .M383 2006
100 $a McQuarrie, Edward F. $3 927264
245 1 4 $a The market research toolbox : $b a concise guide for beginners / $c Edward F. McQuarrie.
250 $a 2nd ed.
260 $a Thousand, Oaks, Calif. : $c c2006. $b Sage Publications,
300 $a xvi, 205 p. ; $c 23 cm.
504 $a Includes bibliographical references and index.
650 $a Marketing research $x Methodology. $3 581293
856 4 1 $3 Table of contents only $u http://www.loc.gov/catdir/toc/ecip059/2005006695.html $z http://www.loc.gov/catdir/toc/ecip059/2005006695.html
856 4 2 $3 Contributor biographical information $u http://www.loc.gov/catdir/enhancements/fy0734/2005006695-b.html $z http://www.loc.gov/catdir/enhancements/fy0734/2005006695-b.html
856 4 2 $3 Publisher description $u http://www.loc.gov/catdir/enhancements/fy0658/2005006695-d.html $z http://www.loc.gov/catdir/enhancements/fy0658/2005006695-d.html

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W0063175

六樓西文書區HC-Z(6F Western Language Books)

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HF5415.2 M383 2006

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