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The customer learning curve : = crea...
~
Burst, Ardis.
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The customer learning curve : = creating profits from marketing chaos /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
The customer learning curve :/ Karl Hellman, Ardis Burst.
Reminder of title:
creating profits from marketing chaos /
Author:
Hellman, Karl.
other author:
Burst, Ardis.
Published:
Chicago, Ill. :American Marketing Association ; : c2004.,
Description:
xii, 210 p. :ill. ;24 cm.
Subject:
Consumer behavior. -
ISBN:
0324226675 :
The customer learning curve : = creating profits from marketing chaos /
Hellman, Karl.
The customer learning curve :
creating profits from marketing chaos /Karl Hellman, Ardis Burst. - Chicago, Ill. :American Marketing Association ;c2004. - xii, 210 p. :ill. ;24 cm.
Includes bibliographical references (p. 199-201) and index.
ISBN: 0324226675 :US39.95
LCCN: 2003041799Subjects--Topical Terms:
535816
Consumer behavior.
LC Class. No.: HF5415 / .H3745 2004
The customer learning curve : = creating profits from marketing chaos /
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OCoLC
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Hellman, Karl.
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The customer learning curve :
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creating profits from marketing chaos /
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Karl Hellman, Ardis Burst.
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Chicago, Ill. :
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Mason, Ohio :
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c2004.
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American Marketing Association ;
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Thomson/South-Western
300
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xii, 210 p. :
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ill. ;
$c
24 cm.
504
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Includes bibliographical references (p. 199-201) and index.
650
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Consumer behavior.
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535816
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Customer relations.
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578582
650
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Learning curve (Industrial engineering)
$3
681212
650
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Marketing.
$3
536353
700
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Burst, Ardis.
$3
927177
based on 0 review(s)
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六樓西文書區HC-Z(6F Western Language Books)
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Volume Number:
Items
1 records • Pages 1 •
1
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W0063090
六樓西文書區HC-Z(6F Western Language Books)
01.外借(書)_YB
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HF5415 H3745 2004
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