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The new mainstream : = how the multi...

Garcia, Guy, (1955-)

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The new mainstream : = how the multicultural consumer is transforming American business /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	The new mainstream :/ Guy Garcia.
Reminder of title:	how the multicultural consumer is transforming American business /
Author:	Garcia, Guy,
Published:	New York :Rayo, : 2004.,
Description:	xv, 320 p. ;22 cm.
Subject:	Ethnicity - United States. -
ISBN:	0060584661 (pbk.) :

The new mainstream : = how the multicultural consumer is transforming American business /
Garcia, Guy,1955-

The new mainstream :how the multicultural consumer is transforming American business /Guy Garcia. - 1st ed. - New York :Rayo,2004. - xv, 320 p. ;22 cm.

Includes bibliographical references (p. [283]-298) and index.

ISBN: 0060584661 (pbk.) :US17.95

LCCN: 2004051096Subjects--Topical Terms:

546354
Ethnicity
--United States.

LC Class. No.: HC110.C6 / G34 2004

The new mainstream : = how the multicultural consumer is transforming American business /
LDR:00716cam a2200229 a 45 001 784344
003 OCoLC
005 20090323
008 090227s2004 nyu b 001 0 eng
010 $a 2004051096
020 $a 0060584661 (pbk.) : $c US17.95
020 $a 9780060584665 (pbk.)
035 $a (OCoLC)55847079
035 $a BM98TC01278
040 $a DLC $c DLC $d OCL $d BAKER $d BTCTA $d YDXCP $d NDHU
042 $a pcc
043 $a n-us---
050 0 0 $a HC110.C6 $b G34 2004
100 $a Garcia, Guy, $d 1955- $3 927088
245 1 4 $a The new mainstream : $b how the multicultural consumer is transforming American business / $c Guy Garcia.
250 $a 1st ed.
260 $a New York : $c 2004. $b Rayo,
300 $a xv, 320 p. ; $c 22 cm.
504 $a Includes bibliographical references (p. [283]-298) and index.
650 $a Ethnicity $z United States. $3 546354
650 $a Minority consumers $z United States. $3 777133
650 $a Multiculturalism $z United States. $3 526367