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Marketing services : = competing thr...

Parasuraman, A.

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Marketing services : = competing through quality /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Marketing services :/ Leonard L. Berry, A. Parasuraman.
Reminder of title:	competing through quality /
Author:	Berry, Leonard L.,
other author:	Parasuraman, A.
Published:	New York :Free Press ; : c1991.,
Description:	xi, 212 p. :ill. ;23 cm.
Subject:	Service industries - Marketing. -
Online resource:	http://www.loc.gov/catdir/enhancements/fy0705/91013029-s.htmlhttp://www.loc.gov/catdir/enhancements/fy0705/91013029-s.html
Online resource:	http://www.loc.gov/catdir/enhancements/fy0705/91013029-t.htmlhttp://www.loc.gov/catdir/enhancements/fy0705/91013029-t.html
Online resource:	http://www.loc.gov/catdir/bios/simon051/91013029.htmlhttp://www.loc.gov/catdir/bios/simon051/91013029.html
Online resource:	http://www.loc.gov/catdir/description/simon031/91013029.htmlhttp://www.loc.gov/catdir/description/simon031/91013029.html
ISBN:	002903079X

Marketing services : = competing through quality /
Berry, Leonard L.,1942-

Marketing services :competing through quality /Leonard L. Berry, A. Parasuraman. - New York :Free Press ;c1991. - xi, 212 p. :ill. ;23 cm.

Includes bibliographical references (p. 191-203) and index.

ISBN: 002903079X

LCCN: 91013029Subjects--Topical Terms:

647833
Service industries
--Marketing.

LC Class. No.: HF5415.5 / .B48 1991

Dewey Class. No.: 658.8

Marketing services : = competing through quality /
LDR:01280cam a2200241 a 45 001 783671
005 20090226
008 090223s1991 nyua b 001 0 eng
010 $a 91013029
020 $a 002903079X
020 $a 0743267419 (pbk.) : $c US16.95
020 $a 9780743267410 (pbk.)
035 $a pa98w01080
040 $a DLC $c DLC $d DLC
050 0 0 $a HF5415.5 $b .B48 1991
082 0 0 $a 658.8 $2 20
100 $a Berry, Leonard L., $d 1942- $3 668762
245 1 0 $a Marketing services : $b competing through quality / $c Leonard L. Berry, A. Parasuraman.
260 $a New York : $a Toronto : $a New York : $c c1991. $b Free Press ; $b Maxwell Macmillan Canada ; $b Maxwell Macmillan International,
300 $a xi, 212 p. : $b ill. ; $c 23 cm.
504 $a Includes bibliographical references (p. 191-203) and index.
650 $a Service industries $x Marketing. $3 647833
650 $a Customer services. $3 657636
700 $a Parasuraman, A. $3 668763
856 4 1 $3 Sample text $u http://www.loc.gov/catdir/enhancements/fy0705/91013029-s.html $z http://www.loc.gov/catdir/enhancements/fy0705/91013029-s.html
856 4 1 $3 Table of contents only $u http://www.loc.gov/catdir/enhancements/fy0705/91013029-t.html $z http://www.loc.gov/catdir/enhancements/fy0705/91013029-t.html
856 4 2 $3 Contributor biographical information $u http://www.loc.gov/catdir/bios/simon051/91013029.html $z http://www.loc.gov/catdir/bios/simon051/91013029.html
856 4 2 $3 Publisher description $u http://www.loc.gov/catdir/description/simon031/91013029.html $z http://www.loc.gov/catdir/description/simon031/91013029.html