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Strategic marketing for nonprofit or...

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Kotler, Philip.

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Strategic marketing for nonprofit organizations /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Strategic marketing for nonprofit organizations // Alan R. Andreasen, Philip Kotler.
Author:	Andreasen, Alan R.,
other author:	Kotler, Philip.
Published:	Upper Saddle River, N.J. :Prentice Hall, : c2003.,
Description:	vii, 536 p. :ill. ;24 cm.
Subject:	Nonprofit organizations - Marketing. -
ISBN:	013041977X (pbk.) :

Strategic marketing for nonprofit organizations /
Andreasen, Alan R.,1934-

Strategic marketing for nonprofit organizations /Alan R. Andreasen, Philip Kotler. - 6th ed. - Upper Saddle River, N.J. :Prentice Hall,c2003. - vii, 536 p. :ill. ;24 cm.

Includes bibliographical references and index.

ISBN: 013041977X (pbk.) :US177.33

LCCN: 2002027440Subjects--Topical Terms:

682726
Nonprofit organizations
--Marketing.

LC Class. No.: HF5415 / .K6312 2003

Dewey Class. No.: 658.8

Strategic marketing for nonprofit organizations /
LDR:00599pam a2200193 a 45 001 783669
005 20090226
008 090223s2003 njua b 001 0 eng
010 $a 2002027440
020 $a 013041977X (pbk.) : $c US177.33
035 $a pa98w01128
040 $a DLC $c DLC $d DLC
042 $a pcc
050 0 0 $a HF5415 $b .K6312 2003
082 0 0 $a 658.8 $2 21
100 $a Andreasen, Alan R., $d 1934- $3 668814
245 1 0 $a Strategic marketing for nonprofit organizations / $c Alan R. Andreasen, Philip Kotler.
250 $a 6th ed.
260 $a Upper Saddle River, N.J. : $c c2003. $b Prentice Hall,
300 $a vii, 536 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references and index.
650 $a Nonprofit organizations $x Marketing. $3 682726
700 $a Kotler, Philip. $3 520689

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W0133270

六樓西文書區HC-Z(6F Western Language Books)

01.外借(書)_YB

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HF5415 K6312 2003

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1 records • Pages 1 •
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