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Services marketing : = integrating customer focus across the firm /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Services marketing :/ Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.
Reminder of title:	integrating customer focus across the firm /
Author:	Zeithaml, Valarie A.
other author:	Bitner, Mary Jo.
Published:	Boston :McGraw-Hill Irwin, : c2009.,
Description:	xxviii, 708 p. :ill., map ;26 cm.
Subject:	Customer services. -
Online resource:	http://www.loc.gov/catdir/enhancements/fy0808/2008003660-t.htmlhttp://www.loc.gov/catdir/enhancements/fy0808/2008003660-t.html
Online resource:	http://www.loc.gov/catdir/enhancements/fy0808/2008003660-b.htmlhttp://www.loc.gov/catdir/enhancements/fy0808/2008003660-b.html
Online resource:	http://www.loc.gov/catdir/enhancements/fy0808/2008003660-d.htmlhttp://www.loc.gov/catdir/enhancements/fy0808/2008003660-d.html
ISBN:	0071263934 (pbk. : international ed.) :

Services marketing : = integrating customer focus across the firm /
Zeithaml, Valarie A.

Services marketing :integrating customer focus across the firm /Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. - 5th ed. - Boston :McGraw-Hill Irwin,c2009. - xxviii, 708 p. :ill., map ;26 cm.

Includes bibliographical references and index.

ISBN: 0071263934 (pbk. : international ed.) :NT1080.00

LCCN: 2008003660Subjects--Topical Terms:

657636
Customer services.

LC Class. No.: HD9980.5 / .Z45 2009

Dewey Class. No.: 658.8

Services marketing : = integrating customer focus across the firm /
LDR:01381cam a2200277 a 45 001 783391
005 20090331
008 090223s2009 mauab b 001 0 eng
010 $a 2008003660
020 $a 0071263934 (pbk. : international ed.) : $c NT1080.00
020 $a 0073380938
020 $a 9780071263931 (pbk. : international ed.)
020 $a 9780073380933
035 $a (OCoLC)191732440 $z (OCoLC)175648148
035 $a (OCoLC)ocn191732440
035 $a pa98w01124
040 $a DLC $c DLC $d YDXCP $d BTCTA $d BAKER $d C#P $d BWX $d DLC
050 0 0 $a HD9980.5 $b .Z45 2009
082 0 0 $a 658.8 $2 22
100 $a Zeithaml, Valarie A. $3 668764
245 1 0 $a Services marketing : $b integrating customer focus across the firm / $c Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.
250 $a 5th ed.
260 $a Boston : $c c2009. $b McGraw-Hill Irwin,
300 $a xxviii, 708 p. : $b ill., map ; $c 26 cm.
504 $a Includes bibliographical references and index.
650 $a Customer services. $3 657636
650 $a Marketing. $3 536353
650 $a Service industries $x Marketing. $3 647833
700 $a Bitner, Mary Jo. $3 738455
700 $a Gremler, Dwayne D. $3 925597
856 4 1 $3 Table of contents only $u http://www.loc.gov/catdir/enhancements/fy0808/2008003660-t.html $z http://www.loc.gov/catdir/enhancements/fy0808/2008003660-t.html
856 4 2 $3 Contributor biographical information $u http://www.loc.gov/catdir/enhancements/fy0808/2008003660-b.html $z http://www.loc.gov/catdir/enhancements/fy0808/2008003660-b.html
856 4 2 $3 Publisher description $u http://www.loc.gov/catdir/enhancements/fy0808/2008003660-d.html $z http://www.loc.gov/catdir/enhancements/fy0808/2008003660-d.html