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Value-based marketing : = marketing ...

Doyle, Peter, (1943 June 23-2003.)

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Value-based marketing : = marketing strategies for corporate growth and shareholder value /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Value-based marketing :/ Peter Doyle.
其他題名:	marketing strategies for corporate growth and shareholder value /
作者:	Doyle, Peter,
出版者:	Chichester :Wiley, : c2000.,
面頁冊數:	xii, 370 p. :ill. (chiefly col.), port. ;26 cm.
標題:	Corporations - Valuation. -
電子資源:	http://www.loc.gov/catdir/toc/onix06/2001268221.htmlhttp://www.loc.gov/catdir/toc/onix06/2001268221.html
電子資源:	http://www.loc.gov/catdir/bios/wiley042/2001268221.htmlhttp://www.loc.gov/catdir/bios/wiley042/2001268221.html
電子資源:	http://www.loc.gov/catdir/description/wiley034/2001268221.htmlhttp://www.loc.gov/catdir/description/wiley034/2001268221.html
ISBN:	0471877271 :

Value-based marketing : = marketing strategies for corporate growth and shareholder value /
Doyle, Peter,1943 June 23-2003.

Value-based marketing :marketing strategies for corporate growth and shareholder value /Peter Doyle. - Chichester :Wiley,c2000. - xii, 370 p. :ill. (chiefly col.), port. ;26 cm.

Includes bibliographical references and index.

ISBN: 0471877271 :US65.00

LCCN: 2001268221Subjects--Topical Terms:

660123
Corporations
--Valuation.

LC Class. No.: HF5415.13 / .D59 2000

Dewey Class. No.: 658.8

Value-based marketing : = marketing strategies for corporate growth and shareholder value /
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