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Value-based marketing : = marketing ...

Doyle, Peter, (1943 June 23-2003.)

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Value-based marketing : = marketing strategies for corporate growth and shareholder value /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Value-based marketing :/ Peter Doyle.
Reminder of title:	marketing strategies for corporate growth and shareholder value /
Author:	Doyle, Peter,
Published:	Chichester :Wiley, : c2000.,
Description:	xii, 370 p. :ill. (chiefly col.), port. ;26 cm.
Subject:	Corporations - Valuation. -
Online resource:	http://www.loc.gov/catdir/toc/onix06/2001268221.htmlhttp://www.loc.gov/catdir/toc/onix06/2001268221.html
Online resource:	http://www.loc.gov/catdir/bios/wiley042/2001268221.htmlhttp://www.loc.gov/catdir/bios/wiley042/2001268221.html
Online resource:	http://www.loc.gov/catdir/description/wiley034/2001268221.htmlhttp://www.loc.gov/catdir/description/wiley034/2001268221.html
ISBN:	0471877271 :

Value-based marketing : = marketing strategies for corporate growth and shareholder value /
Doyle, Peter,1943 June 23-2003.

Value-based marketing :marketing strategies for corporate growth and shareholder value /Peter Doyle. - Chichester :Wiley,c2000. - xii, 370 p. :ill. (chiefly col.), port. ;26 cm.

Includes bibliographical references and index.

ISBN: 0471877271 :US65.00

LCCN: 2001268221Subjects--Topical Terms:

660123
Corporations
--Valuation.

LC Class. No.: HF5415.13 / .D59 2000

Dewey Class. No.: 658.8

Value-based marketing : = marketing strategies for corporate growth and shareholder value /
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100 $a Doyle, Peter, $d 1943 June 23-2003. $3 925575
245 1 0 $a Value-based marketing : $b marketing strategies for corporate growth and shareholder value / $c Peter Doyle.
260 $a Chichester : $c c2000. $b Wiley,
300 $a xii, 370 p. : $b ill. (chiefly col.), port. ; $c 26 cm.
504 $a Includes bibliographical references and index.
650 $a Corporations $x Valuation. $3 660123
650 $a Marketing $x Management. $3 559161
856 4 $3 Table of Contents $u http://www.loc.gov/catdir/toc/onix06/2001268221.html $z http://www.loc.gov/catdir/toc/onix06/2001268221.html
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