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Contemporary advertising /

~

Arens, Christian.

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Contemporary advertising /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Contemporary advertising // William F. Arens, Michael F. Weigold, Christian Arens.
作者:	Arens, William F.
其他作者:	Arens, Christian.
出版者:	Boston :McGraw-Hill Irwin, : c2008.,
面頁冊數:	xl, 712 p. :col. ill., col. map ;28 cm.
標題:	Advertising. -
電子資源:	http://www.loc.gov/catdir/toc/ecip077/2006103506.htmlhttp://www.loc.gov/catdir/toc/ecip077/2006103506.html
ISBN:	0071101055 (IE : pbk.)

Contemporary advertising /
Arens, William F.

Contemporary advertising /William F. Arens, Michael F. Weigold, Christian Arens. - 11th ed. - Boston :McGraw-Hill Irwin,c2008. - xl, 712 p. :col. ill., col. map ;28 cm.

Includes bibliographical references (p. 653-672) and indexes.

ISBN: 0071101055 (IE : pbk.)

LCCN: 2006103506Subjects--Topical Terms:

570176
Advertising.

LC Class. No.: HF5821 / .B62 2008

Contemporary advertising /
LDR:00921cam a2200253 a 45 001 782001
003 OCoLC
005 20090109
008 081223s2008 mauab b 001 0 eng
010 $a 2006103506
020 $a 0071101055 (IE : pbk.)
020 $a 0073529915
020 $a 9780071101059 (IE : pbk.) : $c NT1364
020 $a 9780073529912
035 $a (OCoLC)77573911
035 $a IB97T03022
040 $a DLC $c DLC $d BAKER $d BTCTA $d C#P $d YDXCP $d UKM $d OCLCG $d NDHU
042 $a pcc
050 0 0 $a HF5821 $b .B62 2008
100 $a Arens, William F. $3 781504
245 1 0 $a Contemporary advertising / $c William F. Arens, Michael F. Weigold, Christian Arens.
250 $a 11th ed.
260 $a Boston : $c c2008. $b McGraw-Hill Irwin,
300 $a xl, 712 p. : $b col. ill., col. map ; $c 28 cm.
504 $a Includes bibliographical references (p. 653-672) and indexes.
650 $a Advertising. $3 570176
700 $a Arens, Christian. $3 923179
700 $a Weigold, Michael F., $d 1958- $3 923180
856 4 1 $3 Table of contents only $u http://www.loc.gov/catdir/toc/ecip077/2006103506.html $z http://www.loc.gov/catdir/toc/ecip077/2006103506.html

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