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Strategic marketing : = an applied p...

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Alsem, K. J.

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Strategic marketing : = an applied perspective /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Strategic marketing :/ Karel Jan Alsem.
Reminder of title:	an applied perspective /
Author:	Alsem, K. J.
Published:	Boston :McGraw-Hill, : c2007.,
Description:	xi, 324 p. :ill. ;27 cm.
Subject:	Marketing - Management. -
Online resource:	http://www.loc.gov/catdir/enhancements/fy0642/2006013722-t.htmlhttp://www.loc.gov/catdir/enhancements/fy0642/2006013722-t.html
Online resource:	http://www.loc.gov/catdir/enhancements/fy0642/2006013722-d.htmlhttp://www.loc.gov/catdir/enhancements/fy0642/2006013722-d.html
ISBN:	0071244174 (pbk.)

Strategic marketing : = an applied perspective /
Alsem, K. J.

Strategic marketing :an applied perspective /Karel Jan Alsem. - Boston :McGraw-Hill,c2007. - xi, 324 p. :ill. ;27 cm.

Includes bibliographical references and index.

ISBN: 0071244174 (pbk.)

LCCN: 2006013722Subjects--Topical Terms:

559161
Marketing
--Management.

LC Class. No.: HF5415.13 / .A435 2007

Strategic marketing : = an applied perspective /
LDR:01032cam a2200253 a 45 001 781995
003 OCoLC
005 20090109
008 081223s2007 maua b 001 0 eng
010 $a 2006013722
020 $a 0071244174 (pbk.)
020 $a 0073025860
020 $a 9780071244176 (pbk.)
020 $a 9780073025865 : $c US99.38
035 $a (OCoLC)67774111
035 $a IB97T03017
040 $a DLC $c DLC $d BAKER $d C#P $d IG# $d YDXCP $d BTCTA $d UKM $d NLGGC $d NDHU
042 $a pcc
050 0 0 $a HF5415.13 $b .A435 2007
100 $a Alsem, K. J. $3 923169
245 1 0 $a Strategic marketing : $b an applied perspective / $c Karel Jan Alsem.
260 $a Boston : $c c2007. $b McGraw-Hill,
300 $a xi, 324 p. : $b ill. ; $c 27 cm.
504 $a Includes bibliographical references and index.
650 $a Marketing $x Management. $3 559161
856 4 1 $3 Table of contents $u http://www.loc.gov/catdir/enhancements/fy0642/2006013722-t.html $z http://www.loc.gov/catdir/enhancements/fy0642/2006013722-t.html
856 4 2 $3 Publisher description $u http://www.loc.gov/catdir/enhancements/fy0642/2006013722-d.html $z http://www.loc.gov/catdir/enhancements/fy0642/2006013722-d.html

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W0062346

六樓西文書區HC-Z(6F Western Language Books)

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HF5415.13 A435 2007

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