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Strategic marketing for nonprofit organizations /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Strategic marketing for nonprofit organizations // Alan R. Andreasen, Philip Kotler.
作者:	Andreasen, Alan R.,
其他作者:	Kotler, Philip.
出版者:	Upper Saddle River, NJ :Pearson/Prentice Hall, : c2008.,
面頁冊數:	xxii, 504 p. :ill. ;25 cm.
標題:	Nonprofit organizations - Marketing. -
ISBN:	9780131753723

Strategic marketing for nonprofit organizations /
Andreasen, Alan R.,1934-

Strategic marketing for nonprofit organizations /Alan R. Andreasen, Philip Kotler. - 7th ed. - Upper Saddle River, NJ :Pearson/Prentice Hall,c2008. - xxii, 504 p. :ill. ;25 cm.

Includes bibliographical references and index.

ISBN: 9780131753723

LCCN: 2007032487Subjects--Topical Terms:

682726
Nonprofit organizations
--Marketing.

LC Class. No.: HF5415 / .K6312 2007

Dewey Class. No.: 658.8/02

Strategic marketing for nonprofit organizations /
LDR:00766cam a2200229 a 45 001 781890
005 20090430
008 081208s2008 njua b 001 0 eng
010 $a 2007032487
020 $a 9780131753723
020 $a 9780132345545 (pbk. : Pearson international ed.)
020 $a 013175372X : $c US173.33
020 $a 0132345544 (pbk. : Pearson international ed.) : $c NT1140.00
035 $a pa97w16048
035 $a pa98w08025
040 $a DLC $c DLC
050 0 0 $a HF5415 $b .K6312 2007
082 0 0 $2 22 $a 658.8/02
100 $a Andreasen, Alan R., $d 1934- $3 668814
245 1 0 $a Strategic marketing for nonprofit organizations / $c Alan R. Andreasen, Philip Kotler.
250 $a 7th ed.
260 $a Upper Saddle River, NJ : $c c2008. $b Pearson/Prentice Hall,
300 $a xxii, 504 p. : $b ill. ; $c 25 cm.
504 $a Includes bibliographical references and index.
650 $a Nonprofit organizations $x Marketing. $3 682726
700 $a Kotler, Philip. $3 520689

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六樓西文書區HC-Z(6F Western Language Books)

01.外借(書)_YB

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HF5415 K6312 2008

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W0135480

六樓西文書區HC-Z(6F Western Language Books)

01.外借(書)_YB

一般圖書

HF5415 K6312 2008

一般使用(Normal)

在架

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