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Social marketing : = influencing beh...

~

Lee, Nancy, (1932-)

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Social marketing : = influencing behaviors for good /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Social marketing :/ Philip Kotler, Nancy R. Lee.
其他題名:	influencing behaviors for good /
作者:	Kotler, Philip.
其他作者:	Lee, Nancy,
出版者:	Los Angeles :Sage Publications, : c2008.,
面頁冊數:	xii, 444 p. :ill. ;24 cm.
標題:	Behavior modification. -
電子資源:	http://www.loc.gov/catdir/enhancements/fy0828/2007039239-t.htmlhttp://www.loc.gov/catdir/enhancements/fy0828/2007039239-t.html
電子資源:	http://www.loc.gov/catdir/enhancements/fy0828/2007039239-b.htmlhttp://www.loc.gov/catdir/enhancements/fy0828/2007039239-b.html
電子資源:	http://www.loc.gov/catdir/enhancements/fy0828/2007039239-d.htmlhttp://www.loc.gov/catdir/enhancements/fy0828/2007039239-d.html
ISBN:	1412956471 (pbk.)

Social marketing : = influencing behaviors for good /
Kotler, Philip.

Social marketing :influencing behaviors for good /Philip Kotler, Nancy R. Lee. - 3rd ed. - Los Angeles :Sage Publications,c2008. - xii, 444 p. :ill. ;24 cm.

Includes bibliographical references (p. 403-427) and indexes.

ISBN: 1412956471 (pbk.)

LCCN: 2007039239Subjects--Topical Terms:

519138
Behavior modification.

LC Class. No.: HF5414 / .K67 2008

Dewey Class. No.: 658.8

Social marketing : = influencing behaviors for good /
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020 $a 9781412956475 (pbk.) : $c UK36.99
035 $a (OCoLC)173502721 $z (OCoLC)156821517
035 $a (OCoLC)ocn173502721
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082 0 0 $a 658.8 $2 22
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245 1 0 $a Social marketing : $b influencing behaviors for good / $c Philip Kotler, Nancy R. Lee.
250 $a 3rd ed.
260 $a Los Angeles : $c c2008. $b Sage Publications,
300 $a xii, 444 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references (p. 403-427) and indexes.
650 $a Behavior modification. $3 519138
650 $a Social marketing. $3 669978
700 $a Lee, Nancy, $d 1932- $3 848221
856 4 1 $3 Table of contents only $u http://www.loc.gov/catdir/enhancements/fy0828/2007039239-t.html $z http://www.loc.gov/catdir/enhancements/fy0828/2007039239-t.html
856 4 2 $3 Contributor biographical information $u http://www.loc.gov/catdir/enhancements/fy0828/2007039239-b.html $z http://www.loc.gov/catdir/enhancements/fy0828/2007039239-b.html
856 4 2 $3 Publisher description $u http://www.loc.gov/catdir/enhancements/fy0828/2007039239-d.html $z http://www.loc.gov/catdir/enhancements/fy0828/2007039239-d.html

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六樓西文書區HC-Z(6F Western Language Books)

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HF5415 K67 2008

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