| Record Type: |
Electronic resources
: Monograph/item
|
| Title/Author: |
Persuasive business proposals/ Tom Sant. |
| Reminder of title: |
writing to win more customers, clients, and contracts / |
| Author: |
Sant, Tom. |
| Published: |
New York :AMACOM, : c2004., |
| Description: |
viii, 248 p. :ill. ;23 cm. |
| Notes: |
Includes index. |
| [NT 15003449]: |
The challenges you face -- A good proposal is hard to find -- Why the Inuit hunt whales and other secrets of customer behavior -- The structure of persuasion -- Developing a client-centered message every time you write -- Understanding the customer : the Cicero principle -- Establishing your credibility -- An overview of the proposal development process -- Writing from the right brain : getting your ideas organized -- Presenting a winning value proposition -- The structure of the letter proposal -- The structure of the formal proposal -- Writing research proposals and proposals for grants -- What to do after you submit -- Writing in the midst of a storm : how to deal with bad news and negative publicity -- Creating a proposal center of excellence -- Proposal metrics : how to measure your success -- Give the reader a KISS! -- Word choice : six traps to avoid -- Sentence structure : maximizing your clarity -- Editing your proposal. |
| Subject: |
Persuasion (Rhetoric) - |
| Online resource: |
https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=148999An electronic book accessible through the World Wide Web; click for information |
| ISBN: |
0814427588 (electronic bk.) |