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The new rules of marketing and PR : ...

Scott, David Meerman.

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The new rules of marketing and PR : = how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	The new rules of marketing and PR :/ David Meerman Scott.
其他題名:	how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly /
作者:	Scott, David Meerman.
出版者:	Hoboken, N.J. :John Wiley & Sons, Inc., : c2007.,
面頁冊數:	xxvii, 275 p. ;23 cm.
標題:	Internet marketing. -
電子資源:	http://www.loc.gov/catdir/toc/ecip077/2006102241.htmlhttp://www.loc.gov/catdir/toc/ecip077/2006102241.html
電子資源:	http://www.loc.gov/catdir/enhancements/fy0741/2006102241-b.htmlhttp://www.loc.gov/catdir/enhancements/fy0741/2006102241-b.html
電子資源:	http://www.loc.gov/catdir/enhancements/fy0741/2006102241-d.htmlhttp://www.loc.gov/catdir/enhancements/fy0741/2006102241-d.html
ISBN:	0470113456 (cloth : alk. paper)

The new rules of marketing and PR : = how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly /
Scott, David Meerman.

The new rules of marketing and PR :how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly /David Meerman Scott. - Hoboken, N.J. :John Wiley & Sons, Inc.,c2007. - xxvii, 275 p. ;23 cm.

Includes bibliographical references and index.

ISBN: 0470113456 (cloth : alk. paper)

LCCN: 2006102241Subjects--Topical Terms:

570186
Internet marketing.

LC Class. No.: HF5415.1265 / .S393 2007

Dewey Class. No.: 658.8/72

The new rules of marketing and PR : = how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly /
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