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Sales promotion : = how to create, i...

Cummins, Julian.

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Sales promotion : = how to create, implement & integrate campaigns that really work /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Sales promotion :/ Roddy Mullin and Julian Cummins.
Reminder of title:	how to create, implement & integrate campaigns that really work /
Author:	Mullin, Roddy.
other author:	Cummins, Julian.
Published:	London ;Kogan Page, : 2008.,
Description:	xx, 300 p. :ill. ;24 cm.
Subject:	Marketing. -
ISBN:	0749450215

Sales promotion : = how to create, implement & integrate campaigns that really work /
Mullin, Roddy.

Sales promotion :how to create, implement & integrate campaigns that really work /Roddy Mullin and Julian Cummins. - 4th ed. - London ;Kogan Page,2008. - xx, 300 p. :ill. ;24 cm.

Includes bibliographical references (p. 292) and index.

ISBN: 0749450215

LCCN: 2007042310Subjects--Topical Terms:

536353
Marketing.

LC Class. No.: HF5438.5 / .M85 2008

Dewey Class. No.: 658.8/2

Sales promotion : = how to create, implement & integrate campaigns that really work /
LDR:00734cam a2200217 a 45 001 772588
003 OCoLC
005 20081113
008 081021s2008 enka b 001 0 eng
010 $a 2007042310
020 $a 0749450215
020 $a 9780749450212 (pbk.) : $c UK25.00
035 $a (OCoLC)174501535
035 $a GO97T11106
040 $a DLC $c DLC $d BAKER $d BTCTA $d YDXCP $d BWKUK $d BWK $d NDHU
050 0 0 $a HF5438.5 $b .M85 2008
082 0 0 $a 658.8/2 $2 22
100 $a Mullin, Roddy. $3 873489
245 1 0 $a Sales promotion : $b how to create, implement & integrate campaigns that really work / $c Roddy Mullin and Julian Cummins.
250 $a 4th ed.
260 $a London ; $a Philadelphia : $c 2008. $b Kogan Page,
300 $a xx, 300 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references (p. 292) and index.
650 $a Marketing. $3 536353
650 $a Sales promotion. $3 597173
700 $a Cummins, Julian. $3 873490