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The elusive fan : = reinventing spor...

Kotler, Philip.

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The elusive fan : = reinventing sports in a crowded marketplace /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	The elusive fan :/ Irving Rein, Philip Kotler, Ben Shields.
Reminder of title:	reinventing sports in a crowded marketplace /
Author:	Rein, Irving J.
other author:	Kotler, Philip.
Published:	New York :McGraw-Hill, : c2006.,
Description:	xiv, 345 p. ;24 cm.
Subject:	Communication in marketing. -
Online resource:	http://www.loc.gov/catdir/enhancements/fy0661/2006018779-t.htmlhttp://www.loc.gov/catdir/enhancements/fy0661/2006018779-t.html
Online resource:	http://www.loc.gov/catdir/enhancements/fy0661/2006018779-b.htmlhttp://www.loc.gov/catdir/enhancements/fy0661/2006018779-b.html
Online resource:	http://www.loc.gov/catdir/enhancements/fy0661/2006018779-d.htmlhttp://www.loc.gov/catdir/enhancements/fy0661/2006018779-d.html
ISBN:	0071454098 :

The elusive fan : = reinventing sports in a crowded marketplace /
Rein, Irving J.

The elusive fan :reinventing sports in a crowded marketplace /Irving Rein, Philip Kotler, Ben Shields. - New York :McGraw-Hill,c2006. - xiv, 345 p. ;24 cm.

Includes bibliographical references (p. 307-327) and index.

ISBN: 0071454098 :NT871

LCCN: 2006018779Subjects--Topical Terms:

584906
Communication in marketing.

LC Class. No.: GV716 / .R45 2006

Dewey Class. No.: 796.06/98

The elusive fan : = reinventing sports in a crowded marketplace /
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010 $a 2006018779
020 $a 0071454098 : $c NT871
020 $a 9780071454094
035 $a (OCoLC)70158354 $z (OCoLC)67869080 $z (OCoLC)84654618
035 $a 97MOET1429
040 $a DLC $c DLC $d C#P $d BAKER $d IXA $d UKM $d YDXCP $d QBX $d BTCTA $d NDHU
043 $a n-us---
050 0 0 $a GV716 $b .R45 2006
082 0 0 $a 796.06/98 $2 22
100 $a Rein, Irving J. $3 687962
245 1 4 $a The elusive fan : $b reinventing sports in a crowded marketplace / $c Irving Rein, Philip Kotler, Ben Shields.
260 $a New York : $c c2006. $b McGraw-Hill,
300 $a xiv, 345 p. ; $c 24 cm.
504 $a Includes bibliographical references (p. 307-327) and index.
650 $a Communication in marketing. $3 584906
650 $a Professional sports $z United States. $3 552894
650 $a Sports spectators $z United States. $3 889279
650 $a Sports $x Economic aspects. $3 536698
650 $a Sports $x Marketing. $3 548970
700 $a Kotler, Philip. $3 520689
700 $a Shields, Ben. $3 889278
856 4 1 $3 Table of contents $u http://www.loc.gov/catdir/enhancements/fy0661/2006018779-t.html $z http://www.loc.gov/catdir/enhancements/fy0661/2006018779-t.html
856 4 2 $3 Contributor biographical information $u http://www.loc.gov/catdir/enhancements/fy0661/2006018779-b.html $z http://www.loc.gov/catdir/enhancements/fy0661/2006018779-b.html
856 4 2 $3 Publisher description $u http://www.loc.gov/catdir/enhancements/fy0661/2006018779-d.html $z http://www.loc.gov/catdir/enhancements/fy0661/2006018779-d.html