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Strategic management in the media : ...

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Kung-Shankleman, Lucy.

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Strategic management in the media : = from theory to practice /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Strategic management in the media :/ Lucy Kung.
Reminder of title:	from theory to practice /
Author:	Kung-Shankleman, Lucy.
Published:	Los Angeles :SAGE, : 2008.,
Description:	248 p. :ill. ;25 cm.
Subject:	Mass media - Management. -
ISBN:	1412903122

Strategic management in the media : = from theory to practice /
Kung-Shankleman, Lucy.

Strategic management in the media :from theory to practice /Lucy Kung. - Los Angeles :SAGE,2008. - 248 p. :ill. ;25 cm.

Includes bibliographical references (p. [224]-239) and index.

ISBN: 1412903122Subjects--Topical Terms:

547563
Mass media
--Management.

Strategic management in the media : = from theory to practice /
LDR:00546nam a2200169 a 45 001 762649
005 20080704
008 080616s2008 caua b 001 0 eng d
020 $a 1412903122
020 $a 1412903130 (pbk.)
020 $a 9781412903127 : $c UK70.00
020 $a 9781412903134 (pbk.)
035 $a IL97TC01146
040 $a NDHU $b ENG $c NDHU
100 $a Kung-Shankleman, Lucy. $3 755804
245 1 0 $a Strategic management in the media : $b from theory to practice / $c Lucy Kung.
260 $a Los Angeles : $c 2008. $b SAGE,
300 $a 248 p. : $b ill. ; $c 25 cm.
504 $a Includes bibliographical references (p. [224]-239) and index.
650 $a Mass media $x Management. $3 547563
650 $a Strategic planning. $3 528149

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W0059937

六樓西文書區HC-Z(6F Western Language Books)

01.外借(書)_YB

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P96.M34 K96 2008

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1 records • Pages 1 •
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