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The successful marketing plan : = a ...

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Cooper, Scott W.

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The successful marketing plan : = a disciplined and comprehensive approach /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	The successful marketing plan :/ Roman G. Hiebing, Jr. and Scott W. Cooper.
其他題名:	a disciplined and comprehensive approach /
作者:	Hiebing, Roman G.
其他作者:	Cooper, Scott W.
出版者:	New York :McGraw-Hill, : c2003.,
面頁冊數:	xxxii, 544 p. :ill. ;28 cm.
附註:	Includes index.
標題:	Marketing - Planning. -
電子資源:	http://www.loc.gov/catdir/bios/mh041/2002037856.htmlhttp://www.loc.gov/catdir/bios/mh041/2002037856.html
電子資源:	http://www.loc.gov/catdir/description/mh031/2002037856.htmlhttp://www.loc.gov/catdir/description/mh031/2002037856.html
ISBN:	0071395210 (pbk.) :

The successful marketing plan : = a disciplined and comprehensive approach /
Hiebing, Roman G.

The successful marketing plan :a disciplined and comprehensive approach /Roman G. Hiebing, Jr. and Scott W. Cooper. - Fully Rev. and expanded 3rd ed. - New York :McGraw-Hill,c2003. - xxxii, 544 p. :ill. ;28 cm.

Includes index.

ISBN: 0071395210 (pbk.) :US39.95

LCCN: 2002037856Subjects--Topical Terms:

578728
Marketing
--Planning.

LC Class. No.: HF5415.13 / .H523 2003

Dewey Class. No.: 658.8/02

The successful marketing plan : = a disciplined and comprehensive approach /
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010 $a 2002037856
020 $a 0071395210 (pbk.) : $c US39.95
020 $a 9780071395212 (pbk.)
035 $a 97moew0740
040 $a DLC $c DLC $d DLC
042 $a pcc
050 0 0 $a HF5415.13 $b .H523 2003
082 0 0 $a 658.8/02 $2 21
100 $a Hiebing, Roman G. $3 773049
245 1 4 $a The successful marketing plan : $b a disciplined and comprehensive approach / $c Roman G. Hiebing, Jr. and Scott W. Cooper.
250 $a Fully Rev. and expanded 3rd ed.
260 $a New York : $c c2003. $b McGraw-Hill,
300 $a xxxii, 544 p. : $b ill. ; $c 28 cm.
500 $a Includes index.
650 $a Marketing $x Planning. $3 578728
700 $a Cooper, Scott W. $3 773048
856 4 2 $3 Contributor biographical information $u http://www.loc.gov/catdir/bios/mh041/2002037856.html $z http://www.loc.gov/catdir/bios/mh041/2002037856.html
856 4 2 $3 Publisher description $u http://www.loc.gov/catdir/description/mh031/2002037856.html $z http://www.loc.gov/catdir/description/mh031/2002037856.html

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