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How come your brand isn't working hard enough? = the essential guide to brand management /

Record Type:	Electronic resources : Monograph/item
Title/Author:	How come your brand isn't working hard enough?/ Peter Cheverton.
Reminder of title:	the essential guide to brand management /
Author:	Cheverton, Peter.
Published:	London :Kogan Page, : 2002.,
Description:	xii, 180 p. :ill. ;22 cm.
Notes:	Includes index.
Series:	If you're so brilliant
Subject:	Brand name products. -
Online resource:	https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=137398An electronic book accessible through the World Wide Web; click for information
ISBN:	142372884X (electronic bk.)

How come your brand isn't working hard enough? = the essential guide to brand management /
Cheverton, Peter.

How come your brand isn't working hard enough?the essential guide to brand management /[electronic resource] :Peter Cheverton. - London :Kogan Page,2002. - xii, 180 p. :ill. ;22 cm. - If you're so brilliant.

Includes index.

Electronic reproduction.
Boulder, Colo. :
NetLibrary,
2005.

Available via World Wide Web.

ISBN: 142372884X (electronic bk.)Subjects--Topical Terms:

581855
Brand name products.
Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HF5415.15 / .C454 2002eb

Dewey Class. No.: 658.827

How come your brand isn't working hard enough? = the essential guide to brand management /
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050 1 4 $a HF5415.15 $b .C454 2002eb
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245 1 0 $a How come your brand isn't working hard enough? $h [electronic resource] : $b the essential guide to brand management / $c Peter Cheverton.
260 $a London : $c 2002. $b Kogan Page,
300 $a xii, 180 p. : $b ill. ; $c 22 cm.
440 0 $a If you're so brilliant
500 $a Includes index.
533 $a Electronic reproduction. $b Boulder, Colo. : $c NetLibrary, $d 2005. $n Available via World Wide Web. $n Access may be limited to NetLibrary affiliated libraries.
650 $a Brand name products. $3 581855
650 $a Product management. $3 576148
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994 $a 92 $b AMF