| Record Type: |
Electronic resources
: Monograph/item
|
| Title/Author: |
Creating passionbrands/ Helen Edwards, Derek Day. |
| Reminder of title: |
getting to the heart of branding / |
| remainder title: |
Creating passion brands |
| Author: |
Edwards, Helen, |
| other author: |
Day, Derek, |
| Published: |
London ;Kogan Page Limited, : 2005., |
| Description: |
xi, 244 p. :ill. ;24 cm. |
| [NT 15003449]: |
From understanding to obsession -- The five symptoms of malaise of consumer-led brands -- Why brands need belief -- Why passive belief won't do -- Just another brand, or a passionbrand? -- Creating passionbrands : the journey starts here -- Corner no 1 : ideology -- Corner no 2 : capability -- Corner no 3 : consumer -- Corner no 4 : environment -- Marketing imagination and the passionpoint -- From identity to reality : six guiding principles -- Leading from the heart. |
| Subject: |
Brand name products. - |
| Online resource: |
https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=137389An electronic book accessible through the World Wide Web; click for information |
| ISBN: |
1423728483 (electronic bk.) |