| Record Type: |
Electronic resources
: Monograph/item
|
| Title/Author: |
Citizen brand/ Marc Gob歋. |
| Reminder of title: |
10 commandments for transforming brands in a consumer democracy / |
| remainder title: |
Ten commandments for transforming brands in a consumer democracy |
| Author: |
Gob歋, Marc. |
| Published: |
New York :Allworth Press, : c2002., |
| Description: |
xxxvii, 249 p. :ill. |
| [NT 15003449]: |
Introduction : citizen brands in a consumer democracy -- Evolve from consumers to people -- Evolve from honesty to trust -- Evolve from product to experience -- Evolve from quality to preference -- Evolve from notoriety to aspiration -- Evolve from identity to personality -- Evolve from function to feel -- Evolve from ubiquity to presence -- Evolve from communication to dialogue -- Evolve from service to relationship -- Conclusion : a final note on citizen brandship. |
| Subject: |
Brand name products - Marketing. - |
| Online resource: |
https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=85839An electronic book accessible through the World Wide Web; click for information |
| ISBN: |
158115299X (electronic bk.) |