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The media handbook = a complete guide to advertising media selection, planning, research, and buying /

Record Type:	Electronic resources : Monograph/item
Title/Author:	The media handbook/ Helen Katz.
Reminder of title:	a complete guide to advertising media selection, planning, research, and buying /
Author:	Katz, Helen E.
Published:	Mahwah, N.J. :Lawrence Erlbaum, : 2003.,
Description:	xix, 185 p. :ill. ;24 cm.
Series:	LEA's communication series
Subject:	Advertising media planning. -
Online resource:	https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=83860An electronic book accessible through the World Wide Web; click for information
ISBN:	1410607550 (electronic bk.)

The media handbook = a complete guide to advertising media selection, planning, research, and buying /
Katz, Helen E.

The media handbooka complete guide to advertising media selection, planning, research, and buying /[electronic resource] :Helen Katz. - 2nd ed. - Mahwah, N.J. :Lawrence Erlbaum,2003. - xix, 185 p. :ill. ;24 cm. - LEA's communication series.

Includes bibliographical references (p. 177-180) and index.

Electronic reproduction.
Boulder, Colo. :
NetLibrary,
2003.

Available via World Wide Web.

ISBN: 1410607550 (electronic bk.)Subjects--Topical Terms:

605923
Advertising media planning.
Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HF5826.5 / .K38 2003eb

Dewey Class. No.: 659

The media handbook = a complete guide to advertising media selection, planning, research, and buying /
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245 1 4 $a The media handbook $h [electronic resource] : $b a complete guide to advertising media selection, planning, research, and buying / $c Helen Katz.
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260 $a Mahwah, N.J. : $c 2003. $b Lawrence Erlbaum,
300 $a xix, 185 p. : $b ill. ; $c 24 cm.
440 0 $a LEA's communication series
504 $a Includes bibliographical references (p. 177-180) and index.
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650 $a Advertising media planning. $3 605923
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