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Becoming a public relations writer = a writing process workbook for the profession /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Becoming a public relations writer/ Ronald D. Smith.
其他題名:	a writing process workbook for the profession /
作者:	Smith, Ronald D.,
出版者:	Mahwah, N.J. :Lawrence Erlbaum Associates, : 2003.,
面頁冊數:	xv, 464 p. :ill. ;24 cm.
內容註:	Part one -- Principles of effective writing 01 -- 1. Writing ... and what it means to you 03 -- 2. Effective writing 12 -- 3. Communication theory and persuasion 42 -- 4. The writing process 61 -- Part two -- Public relations writing through journalistic media 93 -- 5. News and the public relations writer 95 -- 6. News releases 122 -- 7. Working with the media 159 -- 8. Broadcast media 187 -- 9. Organizational features 206 -- 10. Advocacy and opinion 229 -- Part three -- Public relations writing through organizational media 253 -- 11. Fliers, brochures, and web sites 255 -- 12. Newsletters and corporate reports 275 -- 13. Direct-mail appeals 299 -- 14. Public relations advertising 316 -- 15. Speeches and interviews 346 -- Part four -- Pulling it all together 367 -- 16. Information kits 369 -- 17. Writing for news conferences 379 -- Appendix A.A common sense stylebook for public relations writers 395 -- Appendix B. Copy editing 411 -- Appendix C. Careers in public relations 413 -- Appendix D. Professional organizations 421 -- Appendix E. Ethical standards.
標題:	English language - Written English. -
電子資源:	https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=81824An electronic book accessible through the World Wide Web; click for information
ISBN:	1410607321 (electronic bk.)

Becoming a public relations writer = a writing process workbook for the profession /
Smith, Ronald D.,1948-

Becoming a public relations writera writing process workbook for the profession /[electronic resource] :Ronald D. Smith. - 2nd ed. - Mahwah, N.J. :Lawrence Erlbaum Associates,2003. - xv, 464 p. :ill. ;24 cm.

Includes bibliographical references (p. 433-436) and index.

Part one -- Principles of effective writing 01 -- 1. Writing ... and what it means to you 03 -- 2. Effective writing 12 -- 3. Communication theory and persuasion 42 -- 4. The writing process 61 -- Part two -- Public relations writing through journalistic media 93 -- 5. News and the public relations writer 95 -- 6. News releases 122 -- 7. Working with the media 159 -- 8. Broadcast media 187 -- 9. Organizational features 206 -- 10. Advocacy and opinion 229 -- Part three -- Public relations writing through organizational media 253 -- 11. Fliers, brochures, and web sites 255 -- 12. Newsletters and corporate reports 275 -- 13. Direct-mail appeals 299 -- 14. Public relations advertising 316 -- 15. Speeches and interviews 346 -- Part four -- Pulling it all together 367 -- 16. Information kits 369 -- 17. Writing for news conferences 379 -- Appendix A.A common sense stylebook for public relations writers 395 -- Appendix B. Copy editing 411 -- Appendix C. Careers in public relations 413 -- Appendix D. Professional organizations 421 -- Appendix E. Ethical standards.

Electronic reproduction.
Boulder, Colo. :
NetLibrary,
2003.

Available via World Wide Web.

ISBN: 1410607321 (electronic bk.)Subjects--Topical Terms:

598025
English language
--Written English.Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HM263 / .S58 2003eb

Dewey Class. No.: 659.2

Becoming a public relations writer = a writing process workbook for the profession /
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