| 紀錄類型: |
書目-電子資源
: Monograph/item
|
| 正題名/作者: |
Big ideas/ Jonne Ceserani. |
| 其他題名: |
putting the zest into creativity / |
| 作者: |
Ceserani, Jonne, |
| 出版者: |
London ;Kogan Page, : 2003., |
| 面頁冊數: |
x, 197 p. :ill. ;24 cm. |
| 內容註: |
Some thoughts on how to introduce creativity, innovation and change into a business : describing an ideal -- A perspective about the world we live in from a creativity point of view -- Being -- Mission and vision -- Moving towards your goal -- Accessing emotional resources and high-performance states -- Anchoring -- Seeing things from different perspectives -- Reframing : the transformation of meaning -- Speaking another person's language -- Rapport and influencing skills -- Levels of leadership and leadership style -- Doing -- The death of the chairperson -- Metaphors -- Questioning the wisdom? -- How lazy we are with language -- Discounting and revenge cycles : how to assume positive intent -- Listening : for ideas and to the meeting in your head -- Speaking for easy listening -- Giving ideas or options -- Nine-step creative problem-solving model -- Springboards -- Imaging, metaphor, analogy and excursion -- Journeys into absurdity -- Selection of springboards -- Idea development, a process map for using speculation and absurdity in order to generate new ways of working -- Risk taking -- Itemized response -- Best current thinking -- Comfort rating -- Next steps. |
| 標題: |
Creative ability in business. - |
| 電子資源: |
https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=81878An electronic book accessible through the World Wide Web; click for information |
| ISBN: |
058545034X (electronic bk.) |