| 紀錄類型: |
書目-電子資源
: Monograph/item
|
| 正題名/作者: |
Loyalty rules!/ Frederick F. Reichheld. |
| 其他題名: |
how today's leaders build lasting relationships / |
| 作者: |
Reichheld, Frederick F. |
| 出版者: |
Boston :Harvard Business School Press, : c2001., |
| 面頁冊數: |
xiii, 213 p. :ill. ;24 cm. |
| 內容註: |
Timeless principles -- Loyalty leadership: putting principles into practice -- Play to win/win: profiting at your partners' expense is a shortcut to a dead end -- Be picky: membership is a privilege -- Keep it simple: complexity is the enemy of speed and flexibility -- Reward the right results: worthy partners deserve worthy goals -- Listen hard, talk straight: long-term relationships require honest, two-way communication and learning -- Preach what you practice: actions often speak louder than words, but together they are unbeatable. |
| 標題: |
Customer loyalty. - |
| 電子資源: |
https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=79285An electronic book accessible through the World Wide Web; click for information |
| ISBN: |
0585440794 (electronic bk.) |