| Record Type: |
Electronic resources
: Monograph/item
|
| Title/Author: |
Winning PR in the wired world/ Don Middleberg. |
| Reminder of title: |
powerful communications strategies for the noisy digital space / |
| Author: |
Middleberg, Don. |
| Published: |
New York :McGraw-Hill, : c2001., |
| Description: |
xii, 235 p. :ill. ;24 cm. |
| Notes: |
Includes index. |
| [NT 15003449]: |
Public relations: you've come a long way, baby -- The four fast rules of communicating in the digital age -- Advertising versus public relations: the unending debate -- Who you are today may have no effect on who you are tomorrow: branding in the new economy -- The currency of media -- The new stakeholders -- The CEO as celebrity -- Damage control: managing online image -- The internet as the essential crisis communications tool -- Viral publicity--building community and awareness online -- Online intelligence: the cornerstone to top-notch digital communications -- A case study of online success: Britannica.com -- Conclusion: what the future holds. |
| Subject: |
Internet in public relations. - |
| Online resource: |
https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=75938An electronic book accessible through the World Wide Web; click for information |
| ISBN: |
0071383492 (electronic bk.) |