| Record Type: |
Electronic resources
: Monograph/item
|
| Title/Author: |
Public relations on the Net/ Shel Holtz. |
| Reminder of title: |
winning strategies to inform and influence the media, the investment community, the government, the public, and more! / |
| Author: |
Holtz, Shel. |
| Published: |
New York :AMACOM, : c2002., |
| Description: |
xx, 444 p. :ill. ;23 cm. |
| [NT 15003449]: |
A report card on PR use of the Internet -- How communication has been forever changed -- Public relations tools of the Internet -- The principles of influencing audiences online -- How to be the eyes and ears of your organization -- Media relations -- Investor relations -- Government relations -- Community relations -- Cause and issue communication -- Employee communications -- Activism on the Net -- Crisis management in the wired world -- Going directly to the public -- Measuring the effectiveness of your online efforts. |
| Subject: |
Internet in public relations. - |
| Online resource: |
https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=72951An electronic book accessible through the World Wide Web; click for information |
| ISBN: |
0814426581 (electronic bk.) |