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Brand warfare = 10 rules for building the killer brand : lessons for new and old economy players /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Brand warfare/ David F. D'Alessandro, with Michele Owens.
Reminder of title:	10 rules for building the killer brand : lessons for new and old economy players /
Author:	D'Alessandro, David F.
other author:	Owens, Michele.
Published:	New York :McGraw-Hill, : c2001.,
Description:	xviii, 185 p. ;24 cm.
Notes:	Includes index.
Subject:	Brand name products. -
Online resource:	https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=67277An electronic book accessible through the World Wide Web; click for information
ISBN:	0071381074 (electronic bk.)

Brand warfare = 10 rules for building the killer brand : lessons for new and old economy players /
D'Alessandro, David F.

Brand warfare10 rules for building the killer brand : lessons for new and old economy players /[electronic resource] :David F. D'Alessandro, with Michele Owens. - New York :McGraw-Hill,c2001. - xviii, 185 p. ;24 cm.

Includes index.

Electronic reproduction.
Boulder, Colo. :
NetLibrary,
2002.

Available via World Wide Web.

ISBN: 0071381074 (electronic bk.)Subjects--Topical Terms:

581855
Brand name products.
Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HD69.B7 / D35 2001eb

Dewey Class. No.: 658.8/27

Brand warfare = 10 rules for building the killer brand : lessons for new and old economy players /
LDR:01060cmm a2200253 a 45 001 751427
003 OCoLC
005 20071228
006 m u
007 cr cn-
008 250516s2001 nyu s 001 0 eng d
020 $a 0071381074 (electronic bk.)
035 $a ocm49852638
035 $a 751427
040 $a N $c N $d OCLCQ
049 $a AMFA
050 1 4 $a HD69.B7 $b D35 2001eb
082 0 4 $a 658.8/27 $2 21
100 $a D'Alessandro, David F. $3 829819
245 1 0 $a Brand warfare $h [electronic resource] : $b 10 rules for building the killer brand : lessons for new and old economy players / $c David F. D'Alessandro, with Michele Owens.
260 $a New York : $c c2001. $b McGraw-Hill,
300 $a xviii, 185 p. ; $c 24 cm.
500 $a Includes index.
533 $a Electronic reproduction. $b Boulder, Colo. : $c NetLibrary, $d 2002. $n Available via World Wide Web. $n Access may be limited to NetLibrary affiliated libraries.
650 $a Brand name products. $3 581855
650 $a Product management. $3 576148
655 $a Electronic books. $2 lcsh $3 542853
700 $a Owens, Michele. $3 829818
710 $a NetLibrary, Inc. $3 542851
856 4 $3 Bibliographic record display $u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=67277 $z An electronic book accessible through the World Wide Web; click for information
994 $a 92 $b AMF