| Record Type: |
Electronic resources
: Monograph/item
|
| Title/Author: |
The emergence of modern marketing/ editors, Roy Church, Andrew Godley. |
| other author: |
Church, Roy A. |
| Published: |
London ;F. Cass, : 2003., |
| Description: |
150 p. :ill. ;24 cm. |
| [NT 15003449]: |
The emergence of modern marketing / Roy Church, Andrew Godley -- Madame Tussaud and the business of wax: marketing to the middle classes/ Pamela Pilbeam -- Purposive strategy or serendipity? Development and diversification in three consumer product companies, 1918-39 / Roy Church, Christine Clark -- Closing the deal: GM's marketing dilemma and its franchised dealers, 1921-41/ Sally Clarke -- Foreign multinationals and innovation in British retailing, 1850-1962 / Andrew Godley -- Building knowledge about the consumer: the emergence of market research in the motion picture industry/ Gerben Bakker -- Times change and we change with them: the German advertising industry in the Third Reich / Hartmut Berghoff. |
| Subject: |
Marketing - History. - |
| Online resource: |
https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=115554An electronic book accessible through the World Wide Web; click for information |
| ISBN: |
0203484002 (electronic bk.) |