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The emergence of modern marketing

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	The emergence of modern marketing/ editors, Roy Church, Andrew Godley.
其他作者:	Church, Roy A.
出版者:	London ;F. Cass, : 2003.,
面頁冊數:	150 p. :ill. ;24 cm.
內容註:	The emergence of modern marketing / Roy Church, Andrew Godley -- Madame Tussaud and the business of wax: marketing to the middle classes/ Pamela Pilbeam -- Purposive strategy or serendipity? Development and diversification in three consumer product companies, 1918-39 / Roy Church, Christine Clark -- Closing the deal: GM's marketing dilemma and its franchised dealers, 1921-41/ Sally Clarke -- Foreign multinationals and innovation in British retailing, 1850-1962 / Andrew Godley -- Building knowledge about the consumer: the emergence of market research in the motion picture industry/ Gerben Bakker -- Times change and we change with them: the German advertising industry in the Third Reich / Hartmut Berghoff.
標題:	Marketing - History. -
電子資源:	https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=115554An electronic book accessible through the World Wide Web; click for information
ISBN:	0203484002 (electronic bk.)

The emergence of modern marketing
The emergence of modern marketing[electronic resource] /editors, Roy Church, Andrew Godley. - London ;F. Cass,2003. - 150 p. :ill. ;24 cm.

Includes bibliographical references and index.

The emergence of modern marketing / Roy Church, Andrew Godley -- Madame Tussaud and the business of wax: marketing to the middle classes/ Pamela Pilbeam -- Purposive strategy or serendipity? Development and diversification in three consumer product companies, 1918-39 / Roy Church, Christine Clark -- Closing the deal: GM's marketing dilemma and its franchised dealers, 1921-41/ Sally Clarke -- Foreign multinationals and innovation in British retailing, 1850-1962 / Andrew Godley -- Building knowledge about the consumer: the emergence of market research in the motion picture industry/ Gerben Bakker -- Times change and we change with them: the German advertising industry in the Third Reich / Hartmut Berghoff.

Electronic reproduction.
Boulder, Colo. :
NetLibrary,
2005.

Available via World Wide Web.

ISBN: 0203484002 (electronic bk.)Subjects--Topical Terms:

650013
Marketing
--History.Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HF5415 / .E614 2003eb

Dewey Class. No.: 381/.09

The emergence of modern marketing
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245 0 4 $a The emergence of modern marketing $h [electronic resource] / $c editors, Roy Church, Andrew Godley.
260 $a London ; $a Portland, OR : $c 2003. $b F. Cass,
300 $a 150 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references and index.
505 0 $a The emergence of modern marketing / Roy Church, Andrew Godley -- Madame Tussaud and the business of wax: marketing to the middle classes/ Pamela Pilbeam -- Purposive strategy or serendipity? Development and diversification in three consumer product companies, 1918-39 / Roy Church, Christine Clark -- Closing the deal: GM's marketing dilemma and its franchised dealers, 1921-41/ Sally Clarke -- Foreign multinationals and innovation in British retailing, 1850-1962 / Andrew Godley -- Building knowledge about the consumer: the emergence of market research in the motion picture industry/ Gerben Bakker -- Times change and we change with them: the German advertising industry in the Third Reich / Hartmut Berghoff.
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