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Integrated marketing communications = a primer /
Record Type:
Electronic resources : Monograph/item
Title/Author:
Integrated marketing communications/ Philip Kitchen and Patrick de Pelsmacker.
Reminder of title:
a primer /
Author:
Kitchen, Philip J.
other author:
Pelsmacker, Patrick de,
Published:
London :Routledge, : 2004.,
Description:
1 v. :ill.
Subject:
Communication in marketing. -
Online resource:
https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=115086An electronic book accessible through the World Wide Web; click for information
ISBN:
0203502868 (electronic bk.)
Integrated marketing communications = a primer /
Kitchen, Philip J.
Integrated marketing communications
a primer /[electronic resource] :Philip Kitchen and Patrick de Pelsmacker. - London :Routledge,2004. - 1 v. :ill.
Includes bibliographical references and index.
Electronic reproduction.
Boulder, Colo. :
NetLibrary,
2004.
Available via World Wide Web.
ISBN: 0203502868 (electronic bk.)Subjects--Topical Terms:
584906
Communication in marketing.
Index Terms--Genre/Form:
542853
Electronic books.
LC Class. No.: HF5415.I23 / K58 2004eb
Dewey Class. No.: 658.802
Integrated marketing communications = a primer /
LDR
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a primer /
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Philip Kitchen and Patrick de Pelsmacker.
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2004.
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Routledge,
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1 v. :
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ill.
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Includes bibliographical references and index.
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Electronic reproduction.
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Boulder, Colo. :
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NetLibrary,
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2004.
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Available via World Wide Web.
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Access may be limited to NetLibrary affiliated libraries.
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"This edition published in the Taylor & Francis e-Library, 2004."
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Communication in marketing.
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Pelsmacker, Patrick de,
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NetLibrary, Inc.
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https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=115086
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An electronic book accessible through the World Wide Web; click for information
994
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92
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AMF
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電子資源
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