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Doing research projects in marketing, management and consumer research

Record Type:	Electronic resources : Monograph/item
Title/Author:	Doing research projects in marketing, management and consumer research/ Chris Hackley.
Author:	Hackley, Christopher E.
Published:	London ;Routledge, : 2003.,
Description:	viii, 210 p. ;24 cm.
Subject:	Consumers - Research. -
Online resource:	https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=94406An electronic book accessible through the World Wide Web; click for information
ISBN:	0203402596 (electronic bk.)

Doing research projects in marketing, management and consumer research
Hackley, Christopher E.

Doing research projects in marketing, management and consumer research[electronic resource] /Chris Hackley. - London ;Routledge,2003. - viii, 210 p. ;24 cm.

Includes bibliographical references (p. [196]-205) and index.

Interpretive perspectives and the independent research project --

Electronic reproduction.
Boulder, Colo. :
NetLibrary,
2004.

Available via World Wide Web.

ISBN: 0203402596 (electronic bk.)Subjects--Topical Terms:

565819
Consumers
--Research.Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HD30.4 / .H28 2003eb

Dewey Class. No.: 658/.007/2

Doing research projects in marketing, management and consumer research
LDR:01646cmm a2200265 a 45 001 749255
003 OCoLC
005 20071228
006 m d
007 cr cnu---unuuu
008 250516s2003 enk sb 001 0 eng d
020 $a 0203402596 (electronic bk.)
035 $a ocm57118416
035 $a 749255
040 $a N $c N $d OCLCQ
049 $a AMFA
050 1 4 $a HD30.4 $b .H28 2003eb
082 0 4 $a 658/.007/2 $2 22
100 $a Hackley, Christopher E. $3 597172
245 1 0 $a Doing research projects in marketing, management and consumer research $h [electronic resource] / $c Chris Hackley.
260 $a London ; $a New York : $c 2003. $b Routledge,
300 $a viii, 210 p. ; $c 24 cm.
504 $a Includes bibliographical references (p. [196]-205) and index.
505 0 0 $t Interpretive perspectives and the independent research project -- $t Choosing the topic -- $t 'Writing up' the research project -- $t Gathering qualitative data for interpretation -- $t Major themes and concepts of interpretive research -- $t Phenomenology -- $t Ethnography -- $t Critical research and critical discourse analysis -- $t Semiotics in marketing and consumer research -- $t Other approaches: literary theory and narrative analysis, feminism and gender studies, postmodernism and poststructuralism.
533 $a Electronic reproduction. $b Boulder, Colo. : $c NetLibrary, $d 2004. $n Available via World Wide Web. $n Access may be limited to NetLibrary affiliated libraries. $n "This edition published in the Taylor & Francis e-Library, 2004."
650 $a Consumers $x Research. $3 565819
650 $a Management $x Research. $3 555058
650 $a Marketing research. $3 532352
655 $a Electronic books. $2 lcsh $3 542853
710 $a NetLibrary, Inc. $3 542851
856 4 0 $3 Bibliographic record display $u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=94406 $z An electronic book accessible through the World Wide Web; click for information
994 $a 92 $b AMF